Why You Don't Need To Write Perfect Blog Posts
Since I got started blogging, I have been very particular about the quality of my blog posts. I'm not saying they have to be perfect, but they have to be pretty close.
(Although looking at some of my earlier posts - they could do with a bit of work!)
Some of the longer ones (such as those featuring the best affiliate products in a particular niche) can take me forever to write.
I thought I was doing the right thing until I heard Adam Enfroy say that when first publishing a post, it only has to be 'good enough'.
This was new and almost shocking to me, but his point was this. Not all of your posts will rank - even your very best ones. So there's no point spending too long trying to perfect them if no one will be reading them!
(According to Ahrefs, 91% of web content gets no search traffic from Google.)
Keyword research is only a guide, and you never know what will rank and what won't.
So do your very best keyword research, use a great headline and headings in your copy, make sure it is grammatically correct and long enough, then publish it.
Keep checking if it is ranking and if it gets to page 2 or 3, then you can crank up your efforts - edit it and make it really good by going more in-depth, adding infographics if appropriate, check those ranking on page one for anything you have missed etc.
That should help to kick it up the order, but there is no point going to too much trouble if it isn't one of the posts that will rank.
This will absolutely help me going forward. (I currently have one in position 11 - 50 in the SERP, 9 at 51+ and 47 precisely nowhere.)
(Hmmm. Must look at PPC again....)
Hope this helps!
Recent Comments
29
It does help, Jean! We suffer from paralysis by analysis if we wait for the perfect post! There is no such thing!
Jeff
Really great post Jean, your bang🎉 on the money 💸 with this one.
I agree 💯%
Like yourself some of my earlier blogs could do with a brush-up, but its interesting how they evolve & become "better", don't you think.
Also I'm not writing my posts as long now, when i started i was doing 1500+ words, now I'm doing 600-900.
Interestingly enough I'm getting better seo on the shorter posts.
I think with the modern world the way it is, people probably click of after 700-900 words anyway, unless it's exceptional content.
Thanks for this share, we don't hear much from you.
Damien15
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I believe you're correct. I've been spending too much time to make my posts near perfect. Now I release them faster and revisit later for quick changes if needed. Thank you for your post
Michael
Me too! Must knock it on the head. : )