Why You Don't Need To Write Perfect Blog Posts
Since I got started blogging, I have been very particular about the quality of my blog posts. I'm not saying they have to be perfect, but they have to be pretty close.
(Although looking at some of my earlier posts - they could do with a bit of work!)
Some of the longer ones (such as those featuring the best affiliate products in a particular niche) can take me forever to write.
I thought I was doing the right thing until I heard Adam Enfroy say that when first publishing a post, it only has to be 'good enough'.
This was new and almost shocking to me, but his point was this. Not all of your posts will rank - even your very best ones. So there's no point spending too long trying to perfect them if no one will be reading them!
(According to Ahrefs, 91% of web content gets no search traffic from Google.)
Keyword research is only a guide, and you never know what will rank and what won't.
So do your very best keyword research, use a great headline and headings in your copy, make sure it is grammatically correct and long enough, then publish it.
Keep checking if it is ranking and if it gets to page 2 or 3, then you can crank up your efforts - edit it and make it really good by going more in-depth, adding infographics if appropriate, check those ranking on page one for anything you have missed etc.
That should help to kick it up the order, but there is no point going to too much trouble if it isn't one of the posts that will rank.
This will absolutely help me going forward. (I currently have one in position 11 - 50 in the SERP, 9 at 51+ and 47 precisely nowhere.)
(Hmmm. Must look at PPC again....)
Hope this helps!