How To Make Money With Short Reports
Short reports are very valuable because not only will they appeal to the busy shopper, but they are much easier to create than full-length books.
In fact, reports can be as short as 10 to 15 pages long because if you’ve done your job at filling the pages with solid information, your audience will still be satisfied with their purchase.
And think about this: With short reports, you can cover more ground in less time.
In today's climate, you know how quickly some niches and buying patterns change. What’s hot today is often irrelevant tomorrow, and in the digital product business, you need to keep a close pulse on your market so that you know what your audience is interested in and willing to buy.
Also, when it comes to digital products, the early bird usually gets the worm.
What I mean by that is you need to stay on top of trends.
For example, if a certain money-making opportunity suddenly becomes a hot topic, you’ll make a lot more money if you’re one of the first to create a short report that outlines how someone can jump on board. First to market always wins.
If you were to create a massive digital information product that takes months to develop, you run the risk that by the time you bring it to the market, the topic isn’t nearly as popular as it had been.
Short reports can remove that risk.
You really don’t have to worry about your product launch taking months, or even weeks, giving you the advantage of being able to launch quality, in-demand products on current hot topics before demand dies down or the market becomes saturated.
Plus, since you won’t spend a ton of time creating each report, even if they fail to meet your expectations, you can quickly replace it with a new report that’s been tweaked to sell.
They’re also a lot easier to outsource since you could hire an expert writer for half of the price of someone hired to write a full-length book.
Short reports are also one of the best ways of evaluating a market, test new niches and identify demand, while there is an active buying pattern.
If you’ve ever considered creating an information product in the past, you know just how much time can be spent on market research.
You could easily spend months testing the viability of a market and trying to come up with a unique angle or slant so that your product stands out.
By the time your product is ready to launch, you’ve lost a couple of months in potential earnings, not to mention your opportunity to position your product in front of a majority audience may be gone since they may have purchased other books and are no longer interested in the topic.
With short reports you’re not spending a lot of time creating products, you can make money faster, while working on expanding your collection of in-demand products.
In fact, you could create a report that continues to sell year after year in just a couple of hours!