I'll just put this SEO question here and hope someone with an answer stumbles across it.
OK So I just watched the on page SEO primer.... just one big question so far:
1) using All In One SEO, when I click on that plugin in WP Admin, it gives me all the keyword and meta keyword inputs for my MAIN page, but not for posts. If I click down on the "posts" section on the sidebar menu, that takes me out of the plugin main screen, but are those SEO fields on the post still working with the plugin?
1b) If I'm loading those fields with keywords I know are searched fairly often and low competition, as well as adding alt tag in an image, as well as internal links AND embedded video..... shouldn't that star rating show some sort of change?
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First: You want to check if your posts get a title and description automatically by the All in One SEO plugin (AIO SEO). To do so - open your latest post and scroll all over to the AIO SEO Pack. Then in the AIO SEO tab check if the fields named "Title" and "Description" are filled in. If your AIO SEO plugin is working fine, these fields should be filled with the same title of your post and its first 160 characters. It they are - congrats! That means you don't need to worry no more.
Second: If these fields are not filled in as I described above, that means your AIO SEO is not auto generating title and description for your posts. To fix this, go to the AIO SEO General Settings on the left sidebar, then scroll down to the tab named "Advanced Settings". Then make sure you check the first two radio boxes named "Autogenerate Descriptions" and "Use Content For Autogenerated Descriptions". Don't forget to save your changes down bellow. After that, you should be ready to go. Repeat the check from the first part if you want to be 100%.
About the other.. the "Alt text" is only meant to serve as a substituent of the image if it can't be displayed. As for the embedded videos - they also don't affect your ranking or SEO at all, but they can be really good for catching the attention of your audience and presenting your product better. The internal link are, however, the thing you want to consider if fighting for better ranking. Google really loves them and there's no limit for them. The more - the better. But remember to add only meaningful internal links. Don't spam them randomly if they are not connected to your post.
I hope that helps. If anyone things I'm wrong - I'm open to corrections.
Cheers!
Do the internal links already provided by the WP theme (like "view previous post) count for anything in terms of internal links? I've used a few legit internal links in previous posts but I could definitely make the effort to bump those ones up too.
Do internal links matter more if it is referencing a previous blog post? Or if its in a blog post, should the internal links take someone out of the blog feed and onto a new section of the site? Or am I just overthinking that?
You can never be overthinking! Actually these are all pretty good questions. I believe the term "internal" means inside the post. So the theme based buttons like "view previous post" are above or bellow but always outside your post. I believe they don't count as internal links.
It doesn't matter which blog post OR PAGE are your links referring to. As long as it makes sense to the reader. You don't want to distract them if they are close to making the decision of buying your product.
or maybe I'm getting too far ahead of myself even there, if I click the "posts" section within the WP admin, there is no option WITHIN the posts themselves that lists AIO SEO. The only SEO tab is one the sidebar which removes me from the post section and just gives me the main page info. Did I fail to install the plugin properly?
Within the posts section, there is some SEO fields but nothing denoting that its part of the AIO SEO plugin
That's perfectly fine. The settings of the AIO SEO Pack are meant to be only in the AIO SEO tab. You haven't failed at installing the plugin. Don't worry. And there are no major options for the AIO SEO Pack from the Posts Tab because the Posts Tab is basically created to edit posts while the settings for the AIO are stored in the AIO SEO tab as I mentioned above.