Marketing & Niches

bymikebj

318 followers

12 years ago

A

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l! C

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Product

The above is a simple Marketing Matrix

Vertival Line = Customers Horizontal Line = Products

A = Single product to increasing number of customers

B = Single Customer increasing number of products

Y = Single Product to Single Customer

C = Increasing customers and increasing products

Examples

A New Cancer Drug. Vulnerable because a newer drug could be introduced

B. Range of Stationery Products to Uni. Vulnerable they could go paperless

X. Aircraft Carrier to Govn't (big bucks - one off) Govn't changes and cancels

C Supermarket. A raft of products to many customers. Not very vulnerable

The higher up line C you can get the more stable your business

This applies as much to an internet business as one in the outside world.

At first look you would say WA is a one product business with a bunch of customers (Line A) However, not quite true because WA has continuing sales ,month on month. Very much like a consumable product which generates repeat business.

This now brings us to Niches and selection of one ( or more than one) for yours and my

business.

There seems to be choice between heavily populated Niches or one which is not.

Here's a couple which are definately underpopulated:

1. How to race Aligators in Alaska

2. How to Deep Sea fish in the Sahara

3 How to play test cricket by the ECB ( in joke which my OZ followers will understand)!!

You would not make a penny (cent) in the above underpopulated niches.

Highly populated Niches

1. Make Money Online
2. Health and Fitness (Weight Loss)
3. Relationships/Dating
4. Information Products/Technology
5. Cellphones and Gadgets
6. Home Appliances/Tools
7. Education/Studying
8. Cooking/Recipes
9. Pets (Dog training)
10.Hobbies/Crafts
11.Life's Problems/Solutions
12.Shopping (amazon/ebay,etc)

plus Gambling and Porn - neither of which would I touch with the proverbial barge pole!

WA drops into 1 and/or 4 above - both massive markets.

If you elect to enter one of the above massive niches you know that there will be a bunch of customers and you'll start up line A and as you add products which you can introduce to your existing customers you will move towards Line C ... the "Holy Grail" of marketing/selling

Good luck and happy hunting.