If You Do This, Your World Will Change.
Hello all,
The other day I posted why I returned to Wealthy Affiliate. If you've not read that blog yet, please read it to make more sense of this blog
About 16 months ago, my mentor said to me he was having a chat with a friend, and his friend said he gets around 100,000 visitors to his website every month.
Organic traffic.
They were talking about conversions, and the friend said: "I have a conversion rate of around 3%."
The friend was dead chuffed when he said this.
Notes: 3% of 100,000 visitors is 3000 conversions which is more than enough to make a very comfortable lifestyle.
Even if the product price was £1,
£1 * 3000 = £3000pm.
£3000 * 12 = £36000py.
My mentor said to his friend: "that's awful. You're telling me you have 100,000 visitors on your website and you only get a 3% conversion rate. Have you not done any testing? Is it even targeted traffic? If I don't have at least a 30% conversion rate on my site, I'd be spending night and day trying to figure out why".
I've seen first hand, my mentor, earning around 50%-66% conversion rates on his websites. It's mental.
Im currently around 35% conversion rate on most my websites.
Anyway, once the whole "I don't believe you get those conversions" blah blah conversation was out the way, and my mentor proved that he gets the results he says.
The mentor's friend asked for guidance.
My mentor gave one suggestion; Page notifications.
Now, I'm not going to go into huge details about page notifications because I've already created a youtube video(Marty Englander) reviewing loads of page notification software. If you want to seem them - comment below, and I'll send you the links.
Once the friend integrated page notification software and setup intelligent tracking (detects how many times individuals visit the website and shows them a different message, offer, testimonial, you name it) - his conversion went from 3% - 19% in month one!
Month 2 it jumped to 22%, and in month six it went to 36%.
These numbers may seem far fetched BUT here is the thing about automation.
It works 24 hours a day. No sleeping. No rest. No stopping of any kind.
Everything is tracked, and you have hardcore numbers to make smart decisions.
I always used to "think" this is what people wanted, but in reality, if you stop and look at the numbers you can use "factual" information to make smart, calculated and accurate decisions.
An example;
You post a blog on Facebook, and that gets:
- 100 visits
- 10 clicks onto your offer page
- 1 Sale
You post the same blog on Instagram, and that gets:
- 10 Visits
- 8 Clicks
- 3 sales
Now you have these numbers in front of you; Which platform should you be paying closer attention to?
Facebook!
NO...
Clearly Instagram.
Why?
You have an 80% click-through rate and a 30% conversion rate compared to Facebook with a 10% Click-through rate and a 1% conversion rate.
Why spend time posting on a platform that gives you such little results? You have hardcore facts in front of you screaming go post on Instagram because you get much better results.
A lot of people may think what I've just said is iffy but think of it like this.
1) Traffic is costly now
2) Competition is fierce
Everyone is fighting by posting blogs everywhere to get as much traffic as possible, but... The people killing it, are the people who are tracking and testing.
Because people have egos and numbers dont. (If you're not sure what I mean by this - you will once you start tracking)
If you focus on converting your traffic instead of just generating it - you won't need to work as hard to pay the bills because your end goal most the time is sales...
Really, you want to be spending more of your efforts on converting your customers than sending people to a site that does not convert or maximise your conversions.
That's why page notification software is so god damn amazing!
I would love to know what you have taken away from this post?
- Did I help at all? If so, how?
- Are you going to act on this?
- What're your next steps?
- Like these posts? Make sure you follow me as I'm going to be sharing everything I know.
Recent Comments
8
I need to spend more time getting page notifications set-up. Isn't google about to drop that on chrome browser?
Not removing it just "making it stricter".
In other words it depends on the individuals browsing behaviour.
If a person has a history of ignoring and rejecting page notifications - it will be automatically switched off for them (however a little bell notification of some sorts will still wiggle when they come to the page) letting them know page notifications are present.
It's not being removed just "managed better" haha.
Personally, Im happy about this because browsers will do the filtering process of getting rid of "time wasters" who click just for the sake of it which screws up our tracking numbers.
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Great info.Thanks!
NP