How to Avoid AI Slop and Create Content That Feels Human, Helpful, and Worth Reading

Hello WA colleagues,

Today I want to write about AI slop. Many of us here have posted about writing content that feels human and not losing our voice.

And let’s be honest for a second. All of us are using AI in our daily work, but when I open my social feeds, it’s endless, the same advice and content that sounds right but says nothing.

AI has made creating faster, but it has also made it easier to post without pausing, to publish before thinking, and to sound polished without actually being helpful.

This isn’t about blaming tools or calling anyone out. It’s simply a reminder for us, creators who care about their work, their audience, and their voice.

I use WA AI tools to generate content, but before pressing publish, I review and update everything, I add my personal insights.

That’s why I wanted to share my simple manifesto for creating work that still matters.

Create less. Mean more.
Volume is easy, but clarity takes effort. It’s the same principle as “quality over quantity,” and I always choose quality.

Start with something real.
An insight, a frustration, a lesson learned. If it didn’t come from your experience, it won’t have the desired effect.

Use AI as a tool, don’t let it replace you.
Let it assist, organize, or refine. The thinking should still be yours.

Say something specific.
Generic advice blends in, but specific advice stands out and that’s what people are searching for.

Write for one person, not an algorithm.
Help one reader. Solve one problem.

Cut the fluff. Keep the point.
If it sounds impressive but says nothing, delete it.

Add texture.
Opinion, nuance, experience, doubt, that’s where trust lives. That’s where people feel understood.

Respect attention.
Don’t post just to post. If you wouldn’t read it, don’t publish it.

Ask one final question before publishing: Does this help someone, or is it just filling space?

The internet doesn’t need more content. It needs content people resonate with, content that solves a problem and makes someone glad they found your work.

Where do you draw the line between assistance and authenticity? Do you have one piece of content you’re proud of, not because it performed well, but because it meant something?

Thanks for reading,

Maria