Simple SEO Tips To Boost Your Blog Post Ranking

bymarcusfei

101 followers

Updated 9 years ago

A business blog can be viewed as one of the most powerful online marketing tools. Well-optimized, regular and interesting content can give your business a perfect way to position yourself as an expert in the industry, build your brand, give an opportunity to communicate to your audience and magnificent ways to generate thousands of new leads. From the perspective of search engine optimization, your blog is in a position to entice some regular site crawling from some of the major search engines such as Google, skyrocket your social media signals and ultimately generate some high quality links to your content. However, to reap all the rewards of blogging, it pays well to do it in the right manner. The content posted on your site must be unique, fresh and relevant. Without the right SEO (Search Engine Optimization) best practices, right on-site optimization and right choice of keywords, all your time, hard work, and money can end up in the drain very quickly. Here are tips that can boost your blog post rankings and still get it in the eyes of the right audience.

Generate Juicy Content around Keywords You Want to Rank For

Juicy content is imperative for a great blog- but for it to be found by the right people, you need to utilize the right keywords. Generating content around keywords you are ranking for is obvious but if it is to be executed effectively, it should be done properly.

Google is an extremely smart search engine. While it wants to see your content well optimized, you should write for your audience too. The keywords you choose must be naturally implemented in your blog's content and not planted all over to please Google. Google punishes keyword stuffing so be sure not to go overboard with it. The rule of thumb; create content for your audience first, and then Google can follow. To improve chances of earning a better ranking on search engines results, longer text articles are recommended, preferably a thousand words plus. This is because such articles receive better social shares and are easily noticed by Google.

Link All Your Posts with Some Internal Web Content

Building some high-quality backlinks from many other relevant sites is of much importance to your blog but also remember internal linking. Linking blog posts with some other content within your web is imperative to aid search engines such as Google navigate through your site. It also helps readers by according them a very user-friendly way to surf your blog in addition to providing them with some extra, relevant information.

Internal linking offers a valuable link juice for your site so its benefits should not be underestimated. Just like keyword stuffing, though, you do not want to have every possible link included. Just keep things relevant and select your anchor text with ingenuity.

Perfect Use of Categories

An important component just within your site you can leverage to skyrocket all your organic search efforts is categories. It is just as simple as assigning relevant categories to your individual posts so that users can search specifically. Through this, your blog content is set neatly into set categories. Just remember not to go overboard with the number of categories. 10-15 categories are ideal for small and medium sized blogs. Choose a single category per post for a better definition of the content. Blog contributors tend to abuse this feature by selecting multiple categories prior to posting. This action can risk duplicate content problems.

Utilize Social Media Sharing Buttons

Social media sharing boosts the chances of your blog content getting out there quickly so prompt your readers by including the relevant buttons. By utilizing these buttons, your content gets exposed to new audiences much faster. The sooner people find your content, the sooner it is crawled and indexed by Google. While your social shares do not bear any impact on the manner Google ranks pages; they offer the benefit of more traffic. To boost the likelihood of your posts being shared, your content must first be well written and appealing. Just make sure the buttons do not distract from the actual content.