Getting lots of subscribers without email addresses
Hi there,
I have recently learned something which was a lot more efficient than I first thought. If you are like me and I guess you are, then you certainly want additional [efficient] ways to reach out to your audience.
You have certainly seen a small notification box popping just below the HTTP address bar when you visited some websites (as shown above), often asking to subscribe to notifications or to know your location and etc. It is quite easy to just press "allow" instead of providing an email address and see your mailbox getting filled up a little bit more every day.
These notifications are called "push notifications" and can be installed on any websites so you can ask for subscribers. You can visit https://onesignal.com/ and sign up so you can see how you can install it on your website. I know most people here uses WordPress but I have a Shopify store on which I have installed the notification box with the following code:
<script>
var OneSignal = window.OneSignal || [];
OneSignal.push(["init", {
appId: "YOUR-ID",
autoRegister: true, /* Set to true for HTTP Slidedown prompt */
httpPermissionRequest: {
enable: true
},
notifyButton: {
enable: false /* Set to false to hide */
},
welcomeNotification: {
"title": "My Custom Title",
"message": "Thanks for subscribing!",
// "url": "" /* Leave commented for the notification to not open a window on Chrome and Firefox (on Safari, it opens to your webpage) */
},
promptOptions: {
/* actionMessage limited to 90 characters */
actionMessage: "We'd like to show you notifications for the latest news and updates.",
/* acceptButtonText limited to 15 characters */
acceptButtonText: "ALLOW",
/* cancelButtonText limited to 15 characters */
cancelButtonText: "NO THANKS"
},
subdomainName: "YOUR-SUBDOMAIN"
}]);
</script>
This code would work on Shopify only so look at onesignal.com for the code to install on WordPress or whatever platform you are using.
In the code above, the two bold texts (YOUR-ID and YOUR-SUBDOMAIN) need to be replaced with your own.
This way proved to be highly efficient to me just after a few days installing the push notification box. Probably something like 5 to 10 times more subscribers than with email subscription box. I am not saying that I have replaced my email subscription though, it is still in place and still a very important part of my strategy in reaching out to my audience. Simply, there are different ways to reach different people. Of course, you need to bring in traffic for people to subscribe to your push notifications, so if you don't have much traffic yet, you may not see as many results. Still, go ahead and install it today and you will grow your list a little bit more every once in a while.
Once installed, you can set up push notifications to pop up on your subscriber's screen with whatever message you feel like sending (promotions, new blog posts, limited time offers, etc). You can place a link on your notification for people to click the box and reach the URL you desire. Another nice feature is that push notifications can be set to appear on screen at certain times each subscriber usually go online in order to be even more personalized and have a better click-through rate.
Hope this helps some of you out there looking at growing a list of subscribers.
All the best,
Marc
Recent Comments
1
Thanks! I tagged this to my favorites to check it out later.