Good evening to you Gary. Let me share a little story with you...

I joined WA in August 2014. I already had two sites online elsewhere. I wanted to start a site here while I was working the lessons. I had been listening to Dave Ramsey on the car radio for a while so I decided to start a site about growing wealth and becoming debt free. I started writing, I already had tons of sh--on my old hard drive that I could share with my visitors. But as I started writing, the content started changing - it was going in a different direction. It became a site about being frugal.The name is https://LiveSimpleToLiveFree.com (borrowed from a song).
There is no moral to the story, just something that sometimes happens when you start writing without already having a plan or guide to follow.

To get some writing inspiration, find this guy on YouTube - the dude has a good formula to use when writing your titles and content - Neville Medhora - He has a cheat-sheet I bought from him on AppSumo which is a fantastic way of writing that will attract readers.

Chris gave you a good formula for creating your content - the 5W's - Who, When, What, Where, Why. This is actually the formula that Jay has given use on his video - Authority Content = 5W + KW [great content = 5(who, where, what, when, why) + Keyword.

I hope this helps.
Ken

Writing post with content that will help people solve a problem is the best way to stand out in a crowd. Do the five W's for your niche, this will help. What are the five W's, who, what, when, where and why. This is how I get ideas for directions of articles.
John