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INSIGHTS2 MIN READ

My process for choosing the right domain name.

Longshot

Published on February 11, 2014

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

This morning I started brainstorming but could not find a domain name that suited my style, so I did what always do, I opened MS Word and typed every word that came to mind, by the time I finished I had a fifty-six word list, including some primo profanity combinations.

Compiled list in hand (minus profanity) and copious amounts of coffee, I paid a visit to that friendly place we are all well acquainted with; Google. I searched many, many combinations yet still could not come up with a one word name that could be both turned into a brand and was also memorable, but my list had dwindled to just three candidates. I took these three words to Dictionary.com, browsed to the thesaurus (the dictionary's cousin.) section and after just a few clicks I found the one word I was looking for, and there, at that moment, reviewability.org was born.

Immediately took action and bought the domain, with that shinny new domain name I sashayed my way to wordpress.org and took the steps to get a blog off the ground. The entire process, from word processor to a working blog took somewhere around six hours.

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I'm very happy with the work I did. I've read somewhere in WA that every finished step is a win, this certainly does feel like a win for me, there is absolutely a feeling of accomplishment attached to this process.

I'm the first to admit that I am an illiterate clog but I think this type of approach could be beneficial to others, it may be helpful even to you.

Be well.

Oscar.

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