Bottom Line, It's Content, Darlin'

I CAN NOT TELL A LIE, I borrowed this content from one of our most brilliant members, (Eddy with a y). It hit me right where I needed to be hit; in the head. I will never forget this lesson. Thank you, - Eddy

Bottom Line, It's Content, Darlin' (this title is mine, everything else is Eddy's)

At the end of the day here's what you need to realize about this business. It boils down to your content! Ain't no more to it! It's not adding a social media box to your sidebar or making your header perfect, or messing with the font so it's exactly the way you want.

Outside of the basic technical settings taught in the training many of the other little technical things that folks become fixated on isn't necessarily going to help you show up in google or convert people into buyers. Ultimately once you get your website up and running, you really need to focus on writing engaging, useful optimized content regularly.

If you're spending hours doing anything else then it's pretty much a huge waste of time. The exception to that is if you're spending time on analyzing your stats, running tests or actively promoting your site. But fiddling around with your theme to get it perfect is a huge waste of time in most cases.

Stop Lying To Yourself!

I think a lot of time people become fixated on other things with the guise of being busy and "working on their business". But I think it's just another form of procrastination because so many people are intimidated by writing. So they focus on less important things to delay the fact they do have to get cracking on writing. And I totally get that.

It's a real fear. I've been there and done that. But the only way to conquer this fear is head on. It's not with distractions. The sooner you can start writing and doing it consistently the closer you will be to success. Trust me you will get better. But not if you keep fiddling around with your theme.

Once you're consistently writing you can always go back and mess around with your site as I do. But writing content consistently should always be your priority and come before everything else when it comes to this business.

Keep your eyes on the prize!

So my suggestion is to take a step back and look at your current activities. Ask yourself, is spending all this time on said activity bringing me closer to attracting new visits or helping people solve their problems so they will convert on my site? If you can't answer yes to that question, then whatever you're doing should take a back seat. It means you need to re-prioritize your energy on the activities that will bring people to your site. And I can tell you from experience it's writing content.

Thank you again, Eddy with a y.