Point of purchase: being where my customers are when they are ready to buy

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Just finished Course 2, Lesson 4: Building Your Own Traffic Producing Website...Very enlightening. This quote from the training by Kyle says so much to me in understanding the consumer process..."By reverse engineering your own customer activity, you will get a lot of insight as to how people become customers." This is critical to the money making part of this venture. What have you learned about your customers that has changed your keyword phrasing to get them at the point of actual purchase? I'm so close to determining that myself. Hmmmm??

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They should be at the end of a successful lead and sales funnel at a landing page and ready to click/buy!

Great share, thanks.

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