Cooperate for Success

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Make more sales through co-op advertising and promotion.

We all face the same challenges and problems in building our businesses. The High cost of advertising is a major factor in the failure of many online businesses. We need to seek new ways of combatting high costs so that we can reach the customers that desire our products and services.

So, how do we solve this problem? We cooperate together in small groups of businesses and individuals to pool money to buy more advertising for our websites. Co-op advertising works when you have similar products but they don’t compete against each other. One example is McDonald’s and Coca-Cola joining together to advertise on a billboard or multimedia ad. They both pay a share of the cost of the ad and both profit from it.

Another idea would be a group of like-minded business people who join together to promote their products. This can allow them to make larger purchases of advertising they normally would not be able to afford, such as Radio and TX, Internet Ads, and the like. It allows a group to pool resources to increase the exposure of the entire group.

This would work well in conjunction with a small business group that joins together to learn business techniques and work together in helping each other build their businesses. An example of this would be the Chamber of Commerce and others that do just this. This concept is also called a Master Mind Group as popularized by Napoleon Hill. (“A mastermind group is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other group members. The concept was coined in 1925 by author Napoleon Hill in his book The Law of Success, and described in more detail in his 1937 book Think and Grow Rich.” https://en.wikipedia.org/wiki/Mastermind_group)

Use your inventiveness to create a new concept that will work for you in your area to find people who will cooperate together in a joint membership group working towards the success of the entire group.

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Recent Comments

3

It all starts with an idea friend. That idea can bring people together and form great success. I appreciate this. All the best!

Teamwork always shares the costs, Lonnie, and reaps the benefits! Excellent post!

Jeff

Collaboration is the key for our online success

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