What Is Affiliate Marketing for Bloggers?

bylee2652

154 followers

5 years ago

Affiliate marketing programs are a method used to generate income and to promote someone’s or a business’s product or a service on your website or blog post. (I still need to build mine?) You will be paid a commission evetime a reader decides to perches or fulfils a conversion (like a sign-up or email capture).

Affiliate marketing is useful for all involved:

• The potential customer. who lands on the advertiser’s website and is shown or reintroduced to a brand they may have heard of otherwise.
• The advertiser. The company or marketer who obtains the traffic and the chance of improved sales.
• The affiliate(you) you get to display products and brands in your post niche that you like and are passionate about and will improve the lives of your audience and help you build an income.

Does this work? Well let’s look at a few facts and figures…

• Affiliate marketing has increased 175% over the past two years.
• Established affiliate programs are accountable for generating 15 to 30% of all advertisers’ online sales.
• Affiliate marketing is sales revenue driven by content publishers and has increased by 240% over the past two years.
• In 2017, $5.3 billion was spent on affiliate marketing. This number is expected to grow 10.1% each year until 2020, where spend will reach $6.8 billion.

So How Successful Is Affiliate Marketing?

Companies see the value of affiliate marketing, and that is apparent through digital spending. In 2016, 81% of products and 84% of publishers influence affiliate marketing. Whilst there is money to be made in virtually any niche, affiliate marketing seems to be most popular within the fashion, sports, and health and wellness products.

A study over 550 affiliate programs showed that 18% of affiliate marketing campaigns were promoting fashion products, 14% of marketers were promoting sports and outdoor products, 11% was made up by health/wellness and beauty products.

Affiliate marketing for blogging is most valuable when (you) the blogger has a strong audience and this audience relies on the blogger for trustworthy information. Building your audience is a key part to success and a passive income through affiliate marketing.

Successful blogging everyone.