Online shopping, are consumers smarter than the seller?

This came across my mind as the internet continues to evole at a rapid rate.With so many websites and keywords to boot is it safe to say that the affiliate industry is bogging down?, Customers now have endless online and offline options for researching about new products and services. Digital channels are critical for promotions and to stimulate sales with content marketing and a strong digital prescence. Consumers now have much more control over where they will focus their attention, that being said not only companies but affiliates alike have to craft a compelling customer experience. most think ads are dishonest, to a point where they do not believe anything they see hear or even read about a product.

My question to the community, what would be a good experience for you as an online shopper? What could be done better to create a better experience by the seller, and do you think digital media is taking over as far as selling an item or product, or is the old fashioned tell all black and white still a good way to describe and sell a product? Looking for feedback on this so I will not only be a better affiliate but not be to brash when it comes to products I endorse for sale. Always looking to help people is the first priority