Why Affiliate Marketing is a Win/Win Game.

byKyle

2.5M followers

2 years ago

Hey Everyone.,

Today I want you to imagine a world where you have the freedom to promote any major brand or product that catches your fancy. This is our reality with affiliate marketing.

Affiliate marketing is not new, and it is certainly maturing as one of the more ideal advertising models for big brands, and small brands alike. It is also driven by people like YOU, not marketing conglomerates. We are very much big stake holders in this world.

The range of products and brands available to promote is virtually limitless. Whether you are a tech enthusiast, a fashion aficionado, a fitness advocate, or a pet lover, there's a product or brand just waiting for your endorsement.

And the best part? You get to earn money doing what you love.

This is truly a model that is win/win, it doesn't just have huge benefits for "the affiliate" (people like you or I), but there is a significant benefit for companies to adopt this as their main marketing model online.

Why Companies LOVE Affiliate Marketing.

Affiliate marketing presents a highly cost-effective solution for companies, in fact, the MOST cost-effective.

Instead of pouring time, energy, and finance into building and maintaining an in-house (and very expensive) marketing team, a company can lean into the power of affiliate marketing. They get to build a vast network of motivated, independent promoters who are personally vested in driving sales for the company's products or services. And here's the real beauty - brands only pay out commissions when a desired outcome occurs, typically a sale.

This 'pay-for-results' model ensures that a company's marketing expenditure directly correlates to tangible income/results. It’s a big departure from traditional marketing, where the investment often goes in upfront, without any guarantee.

The risk factor for the company is thus dramatically reduced, as costs are only incurred when the promo churns out a qualified lead or a secured sale. Comparing it to the traditional marketing model, it is essentially a huge billboard that you only have to pay for if and when it brings customers to your door. Brilliant.

But I get a question all the time, and it usually stems from the concern that affiliate marketing is going to somehow vanish. Let's have a look at that.

The Exponential Rise of Affiliate Marketing.

Now, if all those benefits so far haven't convinced you, how about the simple fact that affiliate marketing is on a steep trajectory? This industry is growing so rapidly it's practically defying gravity. By 2024, per AdvertisingWeek.com, affiliate marketing is forecasted to skyrocket to a jaw-dropping $15.7 billion. Yes, you read that right. Billion. With a 'B'.

This growth rate doubles the opportunity that existed in affiliate marketing just seven years prior, back in 2017 (and is WAY more than when we started Wealthy Affiliate back in 2005). That's a head-spinning increase in a short period of time. The opportunities are multiplying, and they're doing so at breakneck speed.

This growth is not only indicative of the earning potential in affiliate marketing but also of the increasing trust that companies have in affiliates. Affiliate marketing is proving to be a powerhouse in the world of income generation, and represents a significant opportunity for all of us (and of course we help you harness this within WA.

That's all today. I just wanted to give you some real data, and number figures as to how vast the opportunity is within the online world as we head into 2024 and beyond.

Affiliate marketing is significant. It's growing. Whether you're a brand looking to expand your reach and only pay for results, or you're an individual attracted to flexible, lucrative opportunities, it's clear that affiliate marketing is a powerful model. It's the ultimate win-win scenario.