The Google PageSpeed Insights Code Has Been Cracked
Website speed is becoming more important as time goes on. As sites get more sophisticated, more database driven, use higher quality graphics, videos and other media, and as people use platforms like Wordpress that are fairly intensive in terms of loading speeds, speed suffers. As a result, Google PageSpeed Results tends to suffer as well.
I want to tell you today that we have been working diligently behind the scenes to fix all of these website speed issues through some sophisticated technology that we have spent the last 9 months works on.
When you go over and test your site on Google PageSpeed Insights, conventionally speaking a score of 70+ is pretty good. Any SiteSpeed over 80 is excellent, and anything that cracks into the 90s is honestly unheard-of.
The website speed of your site is definitely one of the ranking factors in Google. Your speed impacts the user experience and if you have a slow loading website, you are going to move down the SERPs in Google and other search engines.
Well, I want to show you some evidence of what we are working on in terms of SiteSpeed. This is going to blow your mind and our new technology is being run as a beta on a few websites, one of them being my WaysToAvoidScams website.
Here is the page on my website that I tested.
WaysToAvoidScamsOnline.com Google PageSpeed Test
Have a Peek of these Mobile and Desktop PageSpeeds.
A few stats and details you should know about this particular post. It is far from being a normal post, it is HUGE.
- This is a wordpress website.
- There are 7 plugins that are actively running on my website. There are 69,783 words on this page.
- There are 651 comments on this page (all load with no paging)
- There are 661 images within this post.
- The proof is in the puddin’ though.
This page, which on paper would seem rather intensive of server resources, achieved an incredible 96/100 PageSpeed rating for mobile and a 97/100 PageSpeed rating for desktop. These numbers are NOT normal, but are going to be very much normal for folks hosting their websites on the state of the art platform at Wealthy Affiliate... very soon.
Google Page Speed Ranking Factors
Google is looking at several aspects of your website when determining the overall SPEED criteria. As the world moves mobile and as we as users demand more and more efficiency, there is absolutely no reason that a page should load slow enough to annoy an end user.
That is Google's logic anyways and that is why they have moved to a state where they provide you feedback with your websites pagespeed and the overall performance based on their metrics that make it different.
- Image Optimization. Large image files can truly slow down your website. If you are not already using image compression on your website, I highly recommend that you install a plugin that will help you with this. There are two that are favor over the rest, these are EWWW Image Optimizer and Smush It. But high quality plugins for image compression which will make your website pages load a lot faster.
- Caching. Ideally you have proper caching on your website. There are many plugins that you can use within Wordpress for this, but they are all very much ineffective when it comes to proper caching. What caching does is it serves your website in HTML for your audience so that it loads instantly (as WP sites are database intensive to load the page from the database every time). This optimizes your website drastically, but plugins are not the solution for this. Something that is done more on the server (hosting) level has a much more profound impact versus using a plugin.
- Website/Server Load Speeds. If your site is loading slow, not only will you get an abundane of other issues, but if your overall server response time is slow, then you are going to get notified (and sometimes the PageSpeed Insights test won't even run).
- Mobile vs. Desktop. There are different things that Google looks for on Mobile and Desktop. Caching is very important within both, as is your website being responsive in nature (which almost all wordpress websites are by default these days). You ideally want high Mobile and Desktop ratings, if you are not achieving over 80 in both areas your website needs some work.
Other Speed Tests Are USELESS.
I know that many people here use PingDom and GTMetrix (along with various other tools) to test your website performance. Although these tools may seem like they are doing a lot of work, they are very intensive on your website (can actually) and many major networks have blocked sites like GTMetrix from even running on them.
So don't use them. Don't trust their data. And don't base any decision or the actual website speed of your site on the data that these tools provide. It is completely erroneous at the best of times.
Another thing is that these tools can put enormous "load" on your website, even potentially taking it down altogether. Because of this, many hosting companies will completely block these services from being used.
The HUMAN Website Speed Test.
Many people get so fixated on speed tests and their analysis of a websites performance through tools, which are analyzing things that may be loading in the background, but it is not visible to the human eye. One of the best tests you can do with your website is to visit it yourself.
The quicker your website loads, the better the experience for your audience. Many analyses have indicated that if your website loads in 4 seconds or greater, you lose 25%+ of your traffic right away (they simply leave).
If you can keep it to under 2 seconds, this goes down to less than 10. Under 1 second, abandonment is no existent, other than robots and click monkeys that may be visiting your sites.
If you visit my site and navigate through the pages, you will see how quickly it "snaps" in terms of the page load speeds. This is because I am running some new technology behind the scenes (and something that we have rolling out soon), that properly handles speeds and properly caches websites on a hardware level.
Why hardware level though? Don't plugins (which rely on the software level coding) work well?
Wordpress Website Caching Plugins Aren't the Best.
Caching is important. Caching plugins are not the solution to the caching problem though because their reliance on the Wordpress architecture to operate (which is natively slow). Some caching plugins out there work fairly well, but any plugin that is worthwhile is typically a paid service or a paid upgrade ($39+ per website) and they are still operating on the "software" level which is much slower than operating on a server (hardware) level.
And for it to be effective, they need to work with an external service like Cloud Fare which is intended to absorb DDOS and malignant attacks on your website where traffic is driven to your website (automatically) in attempt to take down your site.
If you have a caching plugin alone, this will not prevent this from happening as this needs to take place on the "hardware" level, not software.
Technology Can Make Your Life as a Marketer Better.
Imagine not having to worry about any of this stuff. You set up your website and it just works. It meets Google's highest standards in terms of PageSpeed Insights and your websites not only load lightening quick for your audience (the main goal), but they also achieve high ratings in PageSpeed. As in, 90+.
That is going to be your new reality very soon, it is the reality that I get to experience on all my sites because I am one of the lucky folks that have been selected for Beta testing with a brand new SPEED platform that is coming to the SiteRubix website and hosting network. It's brilliant. I have many pages that are getting 99 on both mobile and desktop, some even reaching 100/100 score.
Scores like that cannot be beat.
Not to mention load times and the navigation experience to the visitors on your website. When someone visits your website, they content should load immediately. As per mentioned earlier, if someone is having to wait over 2 seconds for a page to load, the fall off rate is very high. If they wait over 4 seconds, you are losing a huge chunk of your potential audience (and revenue).
Website speed matters. It will lead to a better overall experience, better rankings in Google, more traffic and more revenue.
We are onto some significant and game changing speed updates within the hosting network here at Wealthy Affiliate. Stuff that is simply not being done in the hosting world...anywhere. Big things are stirring under the engine at Wealthy Affiliate.