Is Knowledge Worth $0? Let's Discuss.

In an era where ChatGPT and similar (Artificial Intelligence) AI platforms can churn out any fact, figure, or step-by-step guide, the traditional value of knowledge is rapidly changing. In fact, there is the argument that the value of "knowledge" is becoming increasingly closer to $0 in value.

It incredibly disruptive. And maybe a bit SCARY.

AI is probably the single greatest innovation in our humanity. Scarcity of knowledge has always been one of the biggest fundamentals that have driven our conventional economy, but this is being turned on it's head.

If you think about a lawyer, or a doctor, a computer programmer or an accountant...they have always operated on a value that they have knowledge that is scarce to others. They went to school for many years to learn this knowledge, which they could then utilize in their craft.

But that has changed. That knowledge is now readily available to us ALL To a certain degree anyways.

The news isn't all bad however, you just have to get on the right side of AI and the right side of where the world of knowledge, education, and content creation is going...and that is something that we are teaching here within Wealthy Affiliate.

While AI delivers a flood of "text-based" content, true value now lies in the practical, hands-on learning that only real-world experience can provide.

I am calling this the "over-the-shoulder" knowledge phase we are entering with content value, and monetization.

The Commoditization of Knowledge.

AI tools have made it possible to access vast amounts of information instantly.

Need to know how a civil engineer designs a bridge or what the best poets have written? ChatGPT can provide answers on demand.

Industries like law, medicine, education, finance, and content creation are already seeing this shift.

For example, an AI can draft a legal document or summarize medical guidelines in seconds. It can leverage the latest laws and case law to produce an immaculate argument.

But while it can provide these knowledge based outputs, it lacks the real-life experience required to apply that knowledge effectively.

When Text Isn’t Enough (the Over-the-Shoulder Part)

Consider the scenario of fixing a dishwasher. You might ask GPT for a step-by-step guide, but many have tried to follow such instructions only to end up with more problems than solutions.

The same holds true in other fields:

• DIY Projects: A detailed guide can explain how to repair a household appliance, but without the tactile feedback and troubleshooting that comes from actually doing it, the advice often falls short.
  
• Starting a Business: GPT can outline a business plan, but without personal insight and mentorship, navigating real-world challenges becomes overwhelming. You won't find people building businesses any time soon with GPT knowledge.
  
• Creative Arts: While AI might list techniques for painting or writing, it cannot replace the nuanced feedback a mentor provides during a hands-on workshop.

These are just a few examples show that when it comes to applying knowledge, especially in practical or creative fields, the “over-the-shoulder” method is far superior.

We are working with AI to become better, and we should be able to work with it to solve bigger problems than ever.

Expert Opinions and Data on the Shifting Landscape

Various industries suggest that while routine information is now automated, there is a growing demand for experiential learning.

Expert data has indicated that mentors and hands-on training can boost understanding and retention by up to 50% compared to text-based learning alone.

In fields like digital marketing and online business, platforms (like Wealthy Affiliate) have proven that combining content with real-world coaching results in much better outcomes for learners.

This applies to ANY niche, so while there is an abundance of knowledge available to all of us that carries very little value in itself, there is a very steady (and growing) demand for those that are delivering that knowledge, in an "over the shoulder" manner.

Text-Based Knowledge vs. Experiential Learning

Text-based knowledge is abundant and easily accessible. However, it is very much one-dimensional. Without the ability to see, practice, and refine a skill in real time, knowledge remains "theory".
I remember when I was choosing my education, and I choose a local college over a university because the computer science program at the college was "applied knowledge" based (useful).

The University program which was largely theory based, and forced me to take a bunch of bogus, book based courses that had no relevance to me laying down code. And because of this, all of the top programmers in the city were all hired out of the college program.

So while "theory" is great to learn something, you truly don't comprehend or learn something until you have the “over-the-shoulder” learning. The reason is it involves:

• Direct Observation: Watching an actual expert in action.
• Real-Time Feedback: Adjusting based on immediate responses.
• Practical Application: Learning by doing, which builds confidence and actual expertise.

This kind of learning makes information "stick" and empowers you to apply it effectively in the real world, and also how you can have a competitive advantage in any niche. Yes, you are a content curation and always have been. That is what content creation is.
But by immersing yourself in your niche you are truly geared to provide more insightful, over-the-shoulder knowledge in particular as time goes on.

Why Being a HUMAN Matters More Than Ever.

As Artificial Intelligence continues to commoditize knowledge, the future belongs to those who offer over-the-shoulder guidance...that is, people that can authentically help others.

In a world flooded with facts (and sometimes misinformation), and the true value is in knowing how to actually apply that information...something only real-world experience can teach.

Focus on working to be trusted mentor/brand in your niche. One who bridges the gap between information and action. Instead of competing with AI on the quantity of knowledge, emphasize quality, context, and hands-on expertise.

You can succeed in any niche. You can thrive within any niche. Embrace AI, but remember people are always going to seek and be willing to pay for the human elements that are required of an applied knowledge, the ones that cannot be replaced by any AI platform.
Love to hear your thoughts on this topic. Drop them in the comments below.