For the Newbies: Structure of an Engaging Blog Post

If you have never had a website before, than the very beginning here at Wealthy Affiliate might seem overwhelming. This simple post is meant to give you one possible structure for a blog post, but before you form the structure - you must know WHY you are creating this post. You can't just create a post with the intention to have people buy things from your affiliate links - there must be a higher calling for the post:

What Problem will you Solve for your Readers? How will you emotionally connect to your readers?

If you can't answer these two questions, than you aren't ready to write a post that will serve your readers, thereby generating the results you want for yourself.

Once you have your topic (and hopefully have done keyword searching to find the wording of your topic, but I'm not going to repeat the Wealthy Affiliate training available in the training centre), you need to outline the structure:

The header

The header should introduce the topic of the blog post and let the user know what they are going to gain by reading the blog post to the end. To keep the reader engaged till the end of the post, you are advised to use emotional triggers to make the reader feel that they are going to miss some vital information if they skip some parts of the blog post.

The body

After the header is the body of your blog post – this is where you present your argument or explain the topic of the blog. The body of your post can be in the form of a list. You could also make use of subheadings to separate the main points for improved readability.

Remember, you are not just writing a blog post for writing sake, you are writing because you want your readers to feel you have helped them, hence contact you for more information. So, the body of your post should not be toyed with – you need to provide real value.

Suggested Rules:

1. For more authority, always add at least one link that backs up your post, such as the link above in the header section, that pulls you back to a great site Baller on a Budget, for more information.

2. Include at least 2 pictures and vary their position in the post. The brain of your readers will stay engaged longer with the visual distraction.

Conclusion and Call to Action

The last part of your post should be the conclusion and call to action. Here, you have the chance to chip in some of the things you did not mention in the body of the post. Do not make repeat the same points you made earlier, but do repeat your keyword title.

After concluding the article; next, use a relevant call to action to tell the reader what to do. Calls-to-action turn blog readers into customers by making the process of conversion simple and straightforward. First, you need to decide the goal you want to achieve with your blog post – you should do this before even writing the post.

Let your readers know to subscribe to your newsletter, buy your product, join your email list, take a survey, or claim a free offer.

A good call to action can direct the reader on where/how to contact you, add your product to cart, or where they can download your eBook (or any other material) or learn more about your services, etc.

Do not assume that your readers know what to do – they may know, but they still expect you to tell them. If you do not tell the average reader what to do, after reading your post, they may just click away and move on to the next blog or website.

When you first start, you might not know how to insert a functioning call to action, that is ok. You still want to write the article with a call to action in mind, and keep progressing through the lessons to learn the steps to make your calls for action functioning on your site. One idea is to ask readers to leave a reply answering a specific question. You want to build interactions with your readers.

What Other Tips for Writing and Engaging Blog Post do you Have?

Please reply below with your tips so that we can all help our Wealthy Affiliate family grow. Cheers, Kendra