The Money Is In The List

byknauerma

810 followers

10 years ago

Most new affiliate marketers getting into the business do what I call one hit affiliate marketing. It’s the model they’re all familiar with because it’s the one they hear about the most. The hit and run marketing steps goes something like this.

1. Select a product (or any affiliate) to promote
2. Send traffic to the landing page with PPC/PPV
3. PROFIT!

I’m sure you’ve all heard stories of affiliate marketers spending $100 a day to make $200? Right?

The only problem with the one hit is... it’s not very stable. You have to keep spending money on advertising or the sales stop.

My business changed dramatically since I focus my business on building a list, instead to focus on the one hit sale.

Building a list is the key. It’s a lot easier and cheaper to market to a repeat customer than it is to acquire a new one.

A Affiliate Model That Works

My fully automated Sales Funnel (using GetResponse as my auto responder) is more complex than the hit and run model. It will require more work on your part but unlike the the hit and run model, you will make way more money with it.

Here are the steps.

1. Choose a series of products in the same niche to promote
2. Create a free eBook about the niche to give away or a free webinar
3. Create a squeeze page offering the free ebook
4. Send traffic to the squeeze page
5. Capture the lead coming to the squeeze page
6. Deploy email auto responders with the products
7. Watch the money rack up in your affiliate account

The main difference between my model and the one hit model is:

I’m building a customer base.

Instead of sending leads directly to the landing page to buy the product and never see them again, I send them to my squeeze page to capture their emails so I can market products to them for weeks, months and years to come. This is a far more powerful marketing method.

So, never forget: The Money Is In The List

As always, comments, questions and experiences are most welcome in the comments sections below.

Mat with http://matthiasknauer.com

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