7 Steps to Converting Landing Page

bykatarina1

741 followers

Updated 11 years ago

Start your marketing with your squeeze page and ask yourself how it answer your visitors questions and needs. Then choose an ad or email that would make them want to click and see that page.
You are selling the click here,nothing else.Just make them click on it.Remember, the purpose of a headline is to answer What’s in it for me? question.

Step 1: Take inventory of your potential squeeze,(what do you need)
Step 2: You HAVE to know what kind of visitor does this page address.
Step 3: You HAVE to know what question/problem does this page solve for this visitor.
Step 4: What stage of the buying process does this resolve? (First,OTO, Upsale,Downsale,...)
Step 5:How will we measure action your visitor takes? (pixel,Google analytics code,...)
Step 6: What information do they need,what they need to know about product to move to on?
Step 7: If the current landing page doesn’t do a good job for steps 4-6 you need to create another squeeze page. If it does, find out how you can apply the conversion to find ways to optimize it.

Once you have the proper landing page, decide what traffic campaign would attract people to click through and want to see this page.
How will you get them click?
How will you make sure your page has information and it is solution to their needs?
How will you over-deliver free value?
Try to to find keywords that will trigger visitors response,make them click on your ad.Track everything you can.