Beginning anything new is always a jumble of misconceptions and unpredictable challenges and roadblocks and of course that blank mind syndrome where we sit staring at a page or screen with our hands poised smartly above a keyboard and find that we have absolutely nothing to write. Content starts with knowing your audience, who are they? Have you really defined your target audience? What is their pain? What can you help solve for them? Beginning this project I had no experience as a blogger or c