Wall Street Journal Article Points to Increased Profits in Affiliate Marketing
I ran across this article in the Wall Street Journal a couple of days ago. Based on what it says, more companies are choosing to advertise via personal blogs and individual recommendation sites. The article estimates spending in this type of marketing to rise by 22% on a year-over-year basis to $1.9 billion.
So what does that mean for us? On the surface the impact is obvious; more companies using affiliate programs leads to more opportunities for internet marketers. In addition to this, one can assume that the offers are going to get better going forward. Basic economic theory supports this. As more buyers come into the market, prices will rise. If there aren't enough suppliers (affiliate marketers) to meet the increased demand, buyers will fight to get their offer accepted by increasing the value in their offers.
In conclusion, I think I got really lucky by finding WA and all the great advantages it has to offer. This type of advertising is startingto pick up steam and has yet to reach a full point of maturity.
Thank you all for the read. As always, comments are appreciated and welcomed with open arms.
Recent Comments
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With so much moving online, there is a HUGE future in affiliate marketing through the internet. Many of my friends seem skeptical about the working full time online because it seems 'risky' (ie non-traditional), but we are moving to an internet dependent society.
I don't know if you're in the US, but although much of North America and Western Europe are already online, the rest of the world still has BILLIONS of people that don't have internet access. As more people get access to the net, there will be more and more stuff sold online.
No market is saturated, and there's a potential to get your foot in the door in any niche or industry at this point. Investing in an online business (time and/or money) is an extremely prudent decision IMO.