Suggested bids – It is really important to understand what this actually means. People understandably look at this as what they are expected to pay per click. Not true. The only people who are meant to pay the suggested bids, are those who don't really know what's going on.

Step 1: Find your demographic. Eg: US men, interested in women, from 18-25, is not your demographic. Not even if you have the best dating offer out. You can do better.  Scour Facebook ads platform for options to test. You can target languages, jobs, education, keywords, birthdays, the works. Drill down.

Step 2: Create a CPC campaign with the suggested bid. Break your campaigns into 5 year age gaps (e.g 18-23, 24-29, 30-35). Create 6 images, 3 titles, and 2 ad copies for each age group.  So around 100 ads in total (yes that is a lot of ads).

Step 3: Keep on testing new ads until you get stable (20 clicks or more) CTRs of 0.1%+. If you are struggling to get your CTRs up, shoemoney.com has a video that can help out.

Step 4: Weed out the bad ads until you have your top 4 ads for each campaign. Now, create a CPM campaign with those ads. This is the point where you should see CPCs drop like its hot.

Tip: Have fun with your campaigns. Create a few odd ball ads in every campaign, they actually do well. You would be surprised what people click.

Cheap clicks will come, you just need to put in the work at the start and have a little creativity in the angle you use.

Like anything, there are some more specifics but this the outline the successful Mr Green uses.

I hope this helps give people an insight to Facebook ads. There is also some good info at Facebook Marketing.

This post was sourced from MRGREEN.AM

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