Outsourcing Content Creation Without Losing Your Brand Voice

byJohnMaluth

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2 days ago

By John Monyjok Maluth
Author | Coach | Wealthy Affiliate Mentor

Introduction

As your affiliate marketing business grows, you’ll eventually face a choice: keep doing all the content creation yourself or bring in help to free up your time. Outsourcing can help you scale — but if done poorly, you risk losing the authentic voice that makes your brand unique.

In this article, I’ll show you how to outsource effectively while keeping your brand’s tone, style, and values intact.

1. Why Outsource Content?

• Scale Faster: More content means more chances to rank, get traffic, and make sales.
• Focus on Growth: Spend more time on strategy, networking, and scaling.
• Leverage Expertise: Hire specialists for SEO, graphic design, or specific topics.
• Avoid Burnout: Keep your creative energy fresh by not doing everything yourself.

2. The Risk: Losing Your Brand Voice

Your audience follows you because of your unique way of communicating — your Being. If you outsource without guidance:

• Content can feel generic.
• Tone may not match your personality.
• Values may be misrepresented.

The solution is creating a Brand Voice Guide.

3. Creating a Brand Voice Guide

This document should include:

• Tone & Style: Casual? Professional? Conversational?
• Vocabulary: Words you use often — and ones you avoid.
• Formatting Preferences: Headings, lists, paragraph length.
• Examples: Past articles or posts that capture your voice perfectly.
• Core Values: What your brand stands for (honesty, helpfulness, empowerment, etc.).

4. Where to Find Quality Outsourcing Help

• Freelance Platforms: Upwork, Fiverr, Freelancer.
• Specialized Services: WriterAccess, ContentFly.
• Personal Networks: Recommendations from your WA peers.
• Virtual Assistants: Can handle both content and admin tasks.

5. Onboarding Your Writer or Creator

• Share your Brand Voice Guide.
• Give them clear briefs for each piece (topic, target audience, purpose).
• Provide examples and references.
• Start small — test with one or two pieces before committing to more work.

6. Maintaining Quality and Consistency

• Review & Edit: Always read and tweak outsourced work before publishing.
• Feedback Loop: Provide constructive feedback to improve future work.
• Regular Check-ins: Weekly or monthly calls to keep alignment.
• Content Calendar: Plan topics in advance to keep messaging consistent.

7. Keeping Your Voice While Scaling

One trick I use: always add a personal touch to outsourced content.

• Insert personal stories or examples from my life.
• Add my own commentary or insights.
• Record short voice notes for writers to capture my tone.

This way, the Doing² (consistent action) still reflects my Being (authentic identity).

8. How This Ties to My Philosophy

In M = {B, D²}, outsourcing helps multiply your Doing² without diluting your Being. The key is to build systems — like your Brand Voice Guide — so every piece of content still carries your unique Meaning.

Conclusion

Outsourcing isn’t about replacing yourself — it’s about extending yourself. By guiding your team and keeping your voice central to everything, you can scale your affiliate business without losing the trust and connection you’ve built with your audience.

John Monyjok Maluth
Author of 100 books | Digital Entrepreneur | Wealthy Affiliate Mentor