Building an Evergreen Content Strategy for Your Wealthy Affiliate Site

byJohnMaluth

440 followers

7 days ago

By John Monyjok Maluth
Author | Coach | Wealthy Affiliate Mentor

Introduction

Trendy topics may bring quick spikes in traffic, but evergreen content is what keeps visitors coming — and buying — for years. For Wealthy Affiliate (WA) marketers, building a library of evergreen content is like planting trees that bear fruit season after season.

In this article, I’ll show you how to create an evergreen content strategy that drives long-term traffic, builds authority, and keeps your affiliate earnings growing steadily.

1. What is Evergreen Content?

Evergreen content stays relevant over time.
Examples:

• “How to Start a Blog”
• “Best Practices for SEO”
• “Top 10 Productivity Tools for Small Businesses”

Unlike time-sensitive posts (e.g., “Black Friday Deals 2025”), evergreen content attracts consistent search traffic months or years after it’s published.

2. Why Evergreen Content Matters for WA Marketers

• Steady Traffic: Reduces dependence on seasonal trends.
• Compounding Value: Older content continues to rank and earn.
• SEO Benefits: Google rewards content that stays relevant and updated.
• Passive Income: Once created, it works for you 24/7.

3. Identifying Evergreen Topics

• Use Jaaxy to find timeless keywords.
• Ask: Will this topic still be relevant in 2–5 years?
• Look at your niche’s core problems that don’t change much over time.
• Examples for affiliate marketers: “How to Choose a Niche,” “Email Marketing Basics,” “Affiliate Disclosure Best Practices.”

4. Creating Evergreen Content

a. Comprehensive Guides
Cover topics in-depth with clear steps, images, and examples.

b. List Posts
“Top 10…” or “Best Tools for…” — easy to update with new items.

c. Tutorials & How-Tos
Walk readers through a process that won’t change drastically.

d. Resource Pages
Curate the best tools, services, or articles for your niche.

5. Updating and Maintaining Evergreen Content

Evergreen doesn’t mean untouched. Schedule regular reviews to:

• Update outdated screenshots or links.
• Refresh statistics.
• Add new tips or tools.
• Improve SEO by re-optimizing keywords.

6. Mixing Evergreen and Timely Content

A balanced strategy works best:

• Evergreen: 70% of your content library for long-term growth.
• Timely: 30% for seasonal spikes and relevance.
  Example: “Best Email Marketing Tips” (evergreen) + “Email Marketing Trends for 2025” (timely).

7. Promoting Evergreen Content

• Share on social media repeatedly over time.
• Link to evergreen posts from your newer articles.
• Create videos or infographics to repurpose the content.
• Use internal linking to boost SEO.

8. How This Ties to My Philosophy

In M = {B, D²}, your Being defines the values and expertise you bring to your audience; your Doing² is the consistent creation and updating of high-value content. Evergreen content embodies Meaning — it keeps serving your audience long after you’ve hit “publish.”

Conclusion

Evergreen content is your online business’s long-term asset. By planning, creating, and maintaining a library of timeless articles, you can ensure your WA site keeps attracting visitors, building trust, and generating affiliate sales for years to come.

John Monyjok Maluth
Author of 100 books | Digital Entrepreneur | Wealthy Affiliate Mentor