When it comes to traffic, you need THREE things: Quality, Quantity, and Targeted.
I’ve dabbled around with hundreds of traffic sources, which include but are not limited to Social Media, SEO, FB Ads, Adwords, BuySellAds, 7Search, PPV, CPA, Stumbleupon, Reddit, Solo Ads… you get the point.
Not all traffic is equal. I have had hundreds of failed campaigns, hundreds of successful campaigns, and I’ve come to realize that some traffic sources are just not worth it.
Of course, it’s not just about the traffic. Your landing page matters. Your offer matters. Copywriting, trust, and proof matter.
But what happened is, over time, I’ve developed a taste of knowing what traffic source to use in which funnel.
As you might know, I’m big on email marketing and I truly believe it’s the one thing that ties up your marketing because it’s still got the highest ROI compared with every other marketing strategy.
So much so, that I created a full blown training course on how to build your list using solo ads a couple of months ago called Email Instruments.
Even on this blog, you’ll observe I have optin forms set up wherever possible without ruining the user experience. I have an optin form on the top, right sidebar, and below each post.
It’s extremely important to associate list building with every other digital marketing activity.
For me, Solo Ads have outperformed every other traffic source especially when I wanted to drive traffic to my optin/squeeze pages to build my list.
What Are Solo Ads
Solo Ads or Email Media or Solo Advertising is a way of driving traffic to your landing pages by buying clicks from people with email lists.
Here’s how the solo ad process should work:
Let’s say I’m a solo ad seller and you want to buy traffic from me. I have a responsive list, with several buyers, and I can send hundreds of clicks with a promo to a portion of my list.
So you will get in touch with me and if I’m interesting in selling solo ad traffic (which BTW, I am currently), then I will let you know the number of clicks I can send your way and the CPC.
I will then look at your landing page and the offer you’re promoting in the backend. Once I’m happy that it’s something my list would like hearing about, I’ll ask you to make the payment upfront and give you a tracking link to track how many clicks you received.
I might also go in and recommend some suggestions for improving conversions on your optin page.
I will then ask for an email swipe from you (explained below), and then fine-tune the swipe to the conversational tone I use with my email list.
I will then schedule an email for you. Now see, my subscribers like to read my emails. So when they see an email from me recommending a giveaway, they click the link in the email and go through the tracking link to your optin page.
Whoever opts in, becomes a part of your email list and then its your time to build a relationship with them.
While most of this report has been written to guide buyers, solo ad sellers can also get a few ideas by reading it.
When solo ads started gaining traction a few years ago, some sellers got into the act of scamming other people because there was no buyer security. They would take money from the buyer and run away or arbitrage with cheap traffic from other sources netting a profit.
So buyers were pretty much screwed.
But then many big marketers started talking about solo ads, and slowly it became a mainstream way of driving traffic to your optin pages.
Hence, the advent of marketplaces and directories (I’ve covered all of that below), and now is the golden time to get into the solo ad game.
There are a few things you need before you can start buying solo ads.
First, an optin page.
If you don’t know the conversion rates on your optin page, then setup split testing. I recommend Wishloop for setting up your optin pages because they have built-in click tracking, A-B split testing, and they let you drive unlimited traffic. Of course, they have some beautiful optin page templates that you can edit very easily using their click-click interface.
Second, you need click tracking.
There are several tools out there that let you track clicks. You may use tinyurl or even install a plugin like Pretty Link inside WordPress for tracking your clicks.
If you are interested in a premium service, there’s a kick-ass tool called ClickMagick which is used by a lot of people who are into solo ads. It’s not that expensive and they have a lot of cool features like cloaking, rotating etc.
It’s important to use click tracking, because if you give a naked link to the solo ad seller, then you’re relying on their click tracking service to determine how many clicks they actually sent.
Third, set up your funnel.
I’ve covered some types of funnels that work great with solo ads later in this report. But the bare minimum funnel includes an optin page and a POP (Post Optin Page, also called a Thank You Page).
The POP is your most valuable page because a subscriber has just taken action and opted in to your list. They are ready to give you their attention and want to learn more about you.
It’s like meeting a stranger on the street. They say ‘Hi’, and shake your hand. Wouldn’t it be rude if you just nodded and went on your way? You need to SELL something on that POP.
It can either be an affiliate offer that’s converting well for you. It can be your own product. It can also be the actual giveaway for which they opted in.
Here’s an example of a POP that a good friend of mine used for my own launch funnel. This is what peeps saw after they opted in:
The solo ad game is all about ROI and how quickly you get your initial investment back will determine how successful you will be in this industry. It's like being a casino dealer taking money from one and giving it to another.
Of course you will be sending promotional emails to your list later, but if you spend like $300 in acquiring 300 leads and make $0 upfront, then you will take at least a few days/weeks to recover the initial investment. Which makes it all the more difficult to scale.
Fourth, pre-schedule autoresponder emails.
The content of the autoresponder emails will vary with the funnel that you’ve built up. If you’re promoting an affiliate product, then the first email will have the giveaway and the next 2-3 emails scheduled to go out once a day will promote that affiliate product.
If you’re promoting your own product(s) in the backend, then you can set up additional autoresponders that entice your subscribers to check out your offers!
I recommend at least two week’s worth of autoresponders messages and a consistent mailing schedule of sending out email blasts 4 to 5 times a week.
Fifth, you need an email copy. (Swipe)
An email swipe is a sample email that you will give to the solo ad seller. They may or may not edit it because they have to send it to their list after all. Most don't even ask anymore. They just ask for your link your promoting.
The swipe should have information about the giveaway or freebie and what to expect after they click the link in that email along with a strong call to action.
Steps To Buy A Solo Ad 1)
First off, make sure you have everything that I’ve mentioned earlier. There’s no point hunting for solo ad sellers if you don’t have your funnel ready.
2) Once you have everything ready, it’s time to find solo ad sellers in your niche.
3) You get in touch with a solo ad seller who is willing to send you clicks within an allotted timeframe. Most sellers will require a payment upfront, mostly via Paypal. Let’s say you want to buy 1000 clicks. The seller has several click packages, one of them being 1000 clicks at 45 cents a click. So the amount you have to pay is $450.
4) Most sellers will also ask for the optin page URL so that they can have a look at it before they take a payment from you. Maybe they don’t like it and don’t want to email their list about it? It’s better to be safe than sorry. In fact, some sellers will also critique your optin page for free and give you suggestions for improvement. There are a lot of factors that determine conversion rate of an optin page like headline, CTA, colors, background, etc. You should always strive to improve your conversion rate.
5) After you’ve completed the payment, you will send the email swipe to the seller and start a conversation with them. It’s always good to talk to sellers. They are experienced and have been in the email marketing game for a while. Maybe you hit it off with a few of them and that could lead to other opportunities.
6) Most of them will give you a tracking URL to check the results in real time. That page will contain the stats of your solo ad.
Interested in Trying your first solo ad to build your Business?
Book Your Spot Today! http://www.jeremiahstopnotchsoloads.com
Or just message me here!
Best of luck to you in your Business Ventures!
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