Linkedin B2B Marketing Strategy

byJeffreybs

2K followers

5 years ago

Linkedin B2B Marketing Strategy

Linkedin is a business social community that can be frustrating to many of you just starting out, and in fact many of the businesses using Linkedin are losing out on more traffic and sales because they are all using the same strategies. The majority of people are posting their blog posts in hopes to get some leads, and they are also being a pest by private messaging you trying to entice you to buy into whatever their business provides.

Posting On Linkedin

The majority of all my posts are posted on Linkedin through my own website sharing buttons and other websites such as yours, so this saves me time and is an easy way for me to be staying active on Linkedin without having to spend a lot of time going on their website. I only make an appearance on the website approximately once per week, and that is when I am using my own personal strategy that has been working for me for years.

How This Benefits My Business

By using my auto-posting system I am regularly receiving likes, shares, and comments to the posts I auto-post. And by going on once per week most of the time I am keeping my followers happy by sharing their posts while I am on there, I don't see Linkedin worth spending a lot of my time on, so I use what time I spend on there productively.

Linkedin Feed Is Not The Key To Success

The majority of people are posting regularly daily on the Linkedin Feed so other members are able to see their posts as much as possible, and by me auto-posting my posts to the Linkedin Feed my posts are being seen regularly by the people who hang out on Linkedin.

Why Are You On Linkedin

Asking yourself why do I go on Linkedin will be a very easy way to understand what other people are on there for as well, so how many of you are actually going on there to join other members programs or the products and services they are selling? I know that is not where I would be going to search for those types of investments for my own business, and actually the majority of the people on there can become pests pushing their business to you by sending you a ton of private messages.

Linkedin Groups

Like Facebook, Linkedin groups are your best places to spend your time to learn and share with what you are really interested in. You will also be networking with people who actually might be interested in your business, so what groups are your best groups to join to network with the right people?

• Related Business Niche Groups
• Marketing
• Social Media
• Potential Other Niches You Might Be Interested In
• Affiliate Marketing
• Ecomerce / Dropshipping
• Affiliate Programs You Are Promoting
• Starting Your Own Business Group

So these are just some groups you might want to consider joining and spending your time getting to know other members, and starting you own group for your niche is your most powerful strategy.

Writing Articles On Linkedin

Did you know you can write your own blog posts right on Linkedin, and I have experienced this to be my best strategy on yet. You must write original blog posts just like on your own website and WA, and your article will get indexed by search engines. You see the more posts you write in the more places is going to spread your business name, but also will be indexed by search engines as more posts from your business. You just treat it as writing another blog post on your website in your business niche, and this will be another feather in your cap impressing the search engines.

Linkedin Benefits Writing Articles

Linkedin is happy you are writing articles using their blog, you see like WA the more blogs written the more it helps their website. So Linkedin rewards you for writing your articles with automatically providing you more exposure, and here is what you get by writing articles on Linkedin.

• Auto-Posted On Your Profile
• Automatically Sent To Your Followers
• Option To Share On Your Groups
• Increases Your Network
• Adds More Followers

Now this is just with the free version which is what I am using, but since I started writing articles on Linkedin my traffic and sales has increased to my website. You see I insert links to my website in every article, and every image I include a link to one of my posts or to my newsletter sign up form. So if you are going to use Linkedin this is your best strategy over just posting on your news feed like crazy, and I hope this has been a useful training for some of you?

Linkedin B2B Marketing Strategy

Maybe you are not using Linkedin this way, and many of you might not even being using Linkedin at all thinking it was just a waste of your time. Actually you are right if you are just posting on the news feed like the majority of people are doing, so if you want to give this a try start using the article writing feature in your news feed, and it is in small writing under where you add new posts, so you might have never noticed it before? I have not joined any groups yet, but I have experienced a dramatic increase in people following me and more traffic and sales on my website since adding this strategy.

So this is how I use Linkedin,

Jeff