Should We Use Ads On Our Websites? Pros & Cons

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1.4K followers

Hello WA Family,

Today I would like to get some feedback on adding ads on our websites. This is something we all must make a decision on, so lets find out the pros and cons. I encourage any members to share their own experience using ads on their websites to help us make this difficult decision.

Should You Use Ads on Your Website?

Pros & Cons for Online Marketers

A lot of us at WA eventually ask the same question:
“Should I put ads on my website to earn extra income?”

Here’s a quick breakdown I wish someone had given me earlier.


What AI Provided Me With My Research

Pros of Using Ads

1. Easy passive income:
Once ads are installed, money can trickle in without extra work.

2. No selling required:
Even if visitors never buy your affiliate products, you can still earn from clicks or impressions.

3. Works well with high-traffic sites:
If your niche site pulls in steady traffic, ads can become a nice bonus stream.


Cons of Using Ads

1. They can hurt user experience:
Too many ads = clutter, slower load times, and seniors (my audience!) get overwhelmed fast.

2. Lower earnings compared to affiliate marketing:
Most sites make far more from one affiliate sale than hundreds of ad clicks.

3. You risk sending visitors AWAY from your site:
An ad click takes them off your page before they ever read your content or click your affiliate links.


Jeff Shares

I have never used ads on my websites before, so this is something I wanted to research with AI to learn more, I have always thought it would be better to promote my own affiliate products and services than someone elses. Below is what AI says about website ads on your website.

AI Shares

Ads can help, but they should never be your main income strategy — especially if your niche is seniors or beginners. Clear content and affiliate recommendations usually produce better long-term results.

If you do choose ads, keep them minimal, clean, and respectful of your readers.

Love to hear from other members on this topic

Jeff

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76

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Recent Comments

76

I have them on one of my sites and the other not.

The one which has them does bring in money for me to be fair, but the site is around 8 years old so it has traffic.

On the other website though, I do not want them as it is my affiliate marketing site. I prefer to try and push it as a business than sending people away to earn a 2 cents click.

I decided to not have them on the new site because the money they bring in is far from life changing lol.

3

I thank you for sharing Chris,

Right now ads on my websites are not going to earn me much income, since my sites are all new with steady traffic but not nearly enough to be worth it I am feeling.

My main website is promoting WA, so I don't think I want to ever use ads on that website. My other website is another senior website with shopping and resources, it also promotes WA. and my third site is an educational resource for seniors caring for older dogs.

I do appreciate you sharing your own experience with ads on a website,

Jeff

2

You are most welcome my friend.. and 3 sites eh!! you have a lot of work to be getting on with :)

I can see both sides to using ads, for us creators its potentially a good tool, and at same time as a website visitor last thing I am interested in are ads. I guess its about finding a balance of how many ads to use on a website or not...

4

I understand what you are saying Rich,

Ads can earn us extra income, but at the same time maybe give people the wrong impression.

Very hard decision,
Jeff

1

I agree with the AI Shares in your post. I don't think the ads increase the value of the site.

6

Thank you George

What I am afraid of is ads hurt the value of our websites

Jeff

1

Good to know, Jeff.

Thanks

JD

5

Hello JD

Ads on our website is a very difficult decision to make

Jeff

2

Check out Shawn's post from yesterday, Jeff.

He is doing Facebook and doing ads there. His post is enlightening.

JD

2

Thank you JD

I will check it out this weekend since I have not idea about FB ads. Even though I am not going to use FB right now, I would like to learn more about using it for maybe later on.

I think many members are trying to use too many social media platforms, I tend to prefer using two or three at the most depending on my niche.

For my senior niche, I am using Linkedin & Pinterest. They seem to be my best choices for my websites at this time

Jeff

2

I agree, Jeff.

I don't use Facebook normally. But it and Pinterest seem to be in my online future.

But what he says in his post might help you decide your "ads question".

JD

2

Thanks JD

Pinterest seems to be a good choice for any niche, so that is why I am making it one of my main traffic sources.

I always read training that might help me in the future,
Jeff

2

For me, Chatty is suggesting Pinterest, then Facebook.

JD

2

JD

I do feel Pinterest is a much better choice than FB unless you are wating to use FB ads. I am not using any paid ads at this time, maybe later on I will try them.

Jeff

2

That is smart thinking, Jeff.

But, When you start thinking about paid ads. You might get Facebook going and follow at least some of Shawn's insight. Get some content posted, get a consistent process going, etc.

Of course, all of this is in addition to whatever else you have going at the time. So, you have to judge what you can do.

JD

2

Hello JD

I will consisder FB ads when I am ready to go with paid advertising. Right now its just not in my budget to invest in them.

I plan to learn about paid ads before I ever venture in using them, this is something I have no knowledge on how to even begin

Are you using paid ads
Jeff

2

Again, More smart thinking, Jeff.

Keep at it. That is the right way to do it.

JD

2

When you are investing money it is the only way that makes sense to me, are you using paid ads yourself JD?

Jeff

2

You are correct and right on that , Jeff.

Not yet. My websites aren't even finished.

JD

1

When you are investing money it is the only way that makes sense to me, are you using paid ads yourself JD?

Jeff

2

You are correct and right on that , Jeff.

Not yet. My websites aren't even finished.

JD

2

Hey JD

I am sorry to hear none of your websites are complete yet, what seems to be holding you up from finishing them?

My websites are basically complete, I will more likely add to them as time permits. I am shopping for a new email marketing service or plugin for a newsletter, I waste a whole day trying to get things setup with MailerLite. I don't know if its just the free plan or the service just isn't very good, I have to keep setting my email campaigns up over and over before the system works.

Not sure where to go from here right now,

Jeff

2

Hi, Jeff.

It is mainly that all the frustration with Kadence Theme exhausted me and I am dragging my feet getting back to them.

For myself I only want 3 websites, no more. I think that will be enough for me.

JD

2

Hey JD

I am feeing content with three websites as well, this will be more than enough to keep me busy. You might want to consider changing themes if kadence is causing you so much frustration, I had to do that with my one website which i am happy that I did.

Generate Press is extremely simple and easy to setup, even though it isn't so impressing for a business website it will not cause you so much stress.

MailerLite is causing me the same experience as your website theme, so I finally decided to pitch it and start looking for a new service.

Jeff

2

Thanks, Jeff.

I did switch to GP, but it is hard to get back to it. I will though.

I haven't gotten to an email service yet.

JD

2

Hello JD

I am sure you will have less frustration using GeneratePress. It isn't nearly as complicated of a theme, it is very basic but gets the job done.

You might want to reconsider MailerLite, I would not recommend it to anyone who is not into tech stuff.

Like me,
Jeff

2

Thanks, Jeff.

JD

1

The big thing for content marketers is the amount of distraction and noise you allow. If you have a lot of ads you have a lot of reasons to leave your site before things like affiliate reviews are read in their entirety. A few ads can boost revenues but a ton of ads can set you on a path to earn pennies per click instead of potentially hundreds per sale.

4

You have made some very good points for us to considser, Income Legion

Jeff

2

Thanks, it really is a matter of taste but finding ballance from paying the bills to really growing your affiliate marketing game is the real balancing act here.

2

I can relate to that Income Legion

I am talking about Google Ads on a website. Right now I don't feel I have enough traffic to be worth my time setting them up. I also wonder if it will give a spammy impression to my website visitors.

Jeff

2

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