Exploring Sub-Niches- Understanding Sub-Niches
Hello WA Family
It is great to be able to write these posts to help new members. I encourage experienced members to share their experiences as well in the comments section. Today we are going to explore Sub-Niches. These are what you want to look for when choosing your niche.
What is a Sub-Niche
A sub-niche is a smaller, more specific segment of a niche market. Here is an example to help you understand sub-niches even more.
Lets say you have a passion for the fitness niche. Now fitness is way too large of a market for you to promote. We are going to need to narrow this down into a more specific sub-niche.
Vegan fitness for women over 50 would be one example you could possibly promote instead. By targeting women over 50 as your target audience, who are vegans you are narrowing down your competition.
Sub-Niche Examples
I decided to provide with more examples that will help you understand this even more.
- Travel Niche
- Solo travel for budget-friendly travelers over 60
- Food Niche
- Gluten-free baking recipes
- Technology Niche
- Eco-friendly gadgets for the home
By targeting a smaller group of people, you can create more targeted content and products that are more likely to be relevant with your audience.
Sub-Niche Benefits
Sub-niches are typically less competitive. This means it's easier to stand out and reach your target audience.
People in sub-niches are often more passionate about their interests. This means they're more likely to engage with your content and buy your products.
Focusing on a sub-niche is recommended by Kyle in his training. Since I started using this technique, I have experienced more success in sales.
Sub-Niches for New Members
If this is your first time building a website and growing an online business there are better choices to consider. In the end, I recommend you follow your heart and not overthink this decision.
Vegan baking recipes for beginners.
You can share easy-to-follow recipes and tips specific to vegan baking. A very easy sub-niche to write content for. It will help if you have an interest in vegan baking.
Home workouts for busy moms.
You can create workout routines that are manageable within their busy schedules.
Training tricks for rescue dogs.
You can share training tips and resources specifically tailored for rescue dogs.
The key is to do your research, choose something you're passionate and focus on solving your target audiences problems.
I hope this helps you understand sub-niches,
Jeff
Recent Comments
34
Hi Jeff,
My niche is Making Money Online, promoting WA. I guess that's too broad. Should I break it down to, Side Hustle for Stay at Home Moms, maybe? I really wanted to reach anyone looking to have an online business. If I break it down, do I need to change the name of my niche in my hub, or just make my content reflect that when I write? Or should I just leave the niche as is? Any advice is appreciated!
Thanks,
Jena 🙂
Hello Jena
You will do better by targeting a specific audience especially in the money making niche. It is very competitive and will take you time to become an authority.
I am in the same niche promoting WA. I am writing to help people on disability supplement their income
Target Audience Ideas
Stay at Home Moms
Seniors Retirement Planning
Unemployed
People tired of the 9 to 5 job
New careers
College Students
Veterans
Disabled Individuals
I hope this gets you thinking Jena
Jeff
Thanks so much, Jeff! This helps so much and those are great ideas! Ì think I'm going to target stay at home moms. Should I change the name of my niche in my Hubs?
Jena 🙂
Hello Jena
I am happy you found a target audience that appeals to you. I am not familiar with the name of your niche. That really depends on you
Happy that I could help
Jeff
Thank you, Jeff, for adding this straight to the point post on sub-niches. Being more specific is critical in building a successful online business, leveraging affiliate marketing. Thank you, once again.
Hello, J Hawumba
Thank you for reading and commenting on this post. Until I learned about sub-niches I was struggling. I owe my success to Kyle and the WA Community
Hello Myra
It is always a pleasure to hear from you. I hope all is going well for you and your family
Jeff
The pleasure is all mine, Jeff. So far so good and I hope the same for you and yours.
Myra 💜
I am doing pretty well these days. I do help my mother from time to time but I don't mind doing that for her
Jeff
See more comments
Thanks so much Jeff, for this great post.
I learnt something new!
I wish you nice week.
Thanks.
Awesome Learner
It is great that you learned something new from reading this blog post
Jeff