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The role of Marketing in businesses Marketing plays a pivotal role in any business. Whether it’s a new business, a company looking to grow, or even an established business. Marketing is a huge part of the success of any of it. We can also agree that marketing is an important part of the business because it is what differentiates your product or service from your competition. The key to marketing is to make it relatable. You want to see your brand in a way that the consumer can relate to.

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