Winning is not rocket science, though sometimes we treat it as such. If you really think about it most processes in business are built to accomplish goals with either fewer steps or with as low an output of effort as possible. So, why do so many fail to accomplish their goals and win while a proven process is available? Simple, it is a lack of being consistent. Processes are to be repeated consistently in order to help us win. Our processes will be useless if they are not consistently utilized.