The New Wealthy Affiliate Looks Promising—Part 1 of 5

But How Will It Understand the Businesses We Have Already Built?

Last Friday, July 24, 2026, Kyle gave us a sneak peek at the new Wealthy Affiliate during his regular Beer With Kyle blog. The new platform is scheduled to debut by the end of August.

https://my.wealthyaffiliate.com/kyle/blog/beer-with-kyle-fridays-agentic-ai-and-a-first-look-at-the-new-wealthy-affiliate

Truthfully, what he showed us looks amazing. It also shows just how hard Kyle, Carson, and the rest of the crew have been working to bring all of this together.

What impressed me was that this does not appear to be just another collection of AI tools.

Right now, we might use one AI tool to research something, another to help write an article, another to create an image, and still another to help with social media. We are the ones moving everything from one tool to the next and trying to keep the whole project connected.

From what Kyle showed us, Ace is being built to help connect those different jobs into an actual business workflow.

That could make a major difference in how we build and run our businesses here at Wealthy Affiliate.

Based on Wealthy Affiliate’s track record, I believe Kyle, Carson, and the team will deliver a strong platform. Some of the details are probably still being worked out, and we have not seen everything yet. Still, what we have seen gives us a lot to look forward to.

It also gives us some important questions.

Those questions are not meant as complaints or attacks on the new platform. I am asking them because this system may eventually affect nearly every part of how we build, manage, and grow our businesses.

The first question many existing members probably had was whether we would have to start over.

Kyle has already answered that one.

We will not be rebuilding our businesses from the ground up. Ace is supposed to study what we have already created and help us refine it.

That is reassuring.

But it leads directly to the next question:

How will Ace learn what our existing businesses really are—and what we are still trying to build?

Refining What We Have Already Built

Kyle’s answer is definitely good news.

The setup he showed us in the video was for someone starting a new business. For those of us who already have websites, content, and established niches, Ace is supposed to study what we have already built and help us refine it.

Many of us have spent years building our websites. We have written articles, changed directions, tested ideas, made mistakes, learned from them, and slowly figured out what we are trying to build.

Our existing content should give Ace quite a bit to work with.

It should be able to study what we write about, how our websites are organized, who we are trying to help, and the voice we have developed through our writing. Just as importantly, it should help us preserve that voice rather than slowly replacing it with something more generic.

Kyle even suggested that those of us with a lot of existing content may be in a particularly strong position because Ace will have more material to learn from.

But here is where my next set of questions begins.

A website does not always tell the whole story of a business.

It shows what we have already published. It does not necessarily show everything we are planning, what we are still working on, or where we eventually want the business to go.

It may not explain why we made certain decisions. It may not show which ideas we tried and later rejected. Some of our older content may no longer reflect the direction we are taking now.

There may also be important parts of the business that still exist only in our notes, plans, or heads.

So, how will this refinement process begin?

Will Ace automatically study our website and present what it thinks the business is about?

Will we start the process ourselves?

And before Ace begins making recommendations or starting workflows, will we be able to review what it thinks it has learned?

That last question may be the most important one.

We need to be able to correct Ace when it misunderstands our niche, audience, voice, goals, or direction.

We should also be able to give it information that does not appear on the website.

Maybe we could provide Ace with some type of business brief that explains:

• what the business is about;
• who we are trying to help;
• our short-term and long-term goals;
• how we plan to make money;
• the main subjects we intend to cover;
• the projects we are currently working on;
• the other channels we use;
• and any permanent rules we want Ace to follow.

Refining the Hub should not mean rebuilding the website.

It should mean teaching Ace enough about the business that it understands what we are actually trying to build, instead of basing all of its recommendations on what has already been published.

The better Ace understands the business from the beginning, the more useful its recommendations should be later.

Can One Hub Have More Than One Goal?

Kyle also mentioned that having more than one goal inside a Hub is something that still needs to be discussed.

I think that is going to be important because most real businesses do not have just one goal.

A member may want to earn affiliate income, build an email list, increase traffic, build authority and trust, create a community, or prepare for products and projects that may not be ready for quite a while.

Some of those goals may be important right now. Others may take months or even years.

I know this matters because my own plans do not fit neatly under one goal.

I have more than one website, different types of content, affiliate marketing plans, books, and other projects that may take years to fully develop.

One goal would not come close to explaining everything I am trying to build.

For example, someone might have:

• a main six-month goal of earning affiliate income;
• a supporting goal of building an email list;
• and a long-term goal of building authority and trust.

All three goals matter, but they are not the same kind of goal, and they should not all be treated the same way.

So, will one Hub be able to hold several goals?

Can one goal be marked as the main priority while the others remain supporting goals?

Can those goals have different timeframes?

Will Ace understand the difference between something we need to accomplish soon and something we may be building toward for years?

Ace should also be able to recognize when two goals may work against each other.

For example, a strategy meant to make quick sales may not always be the best strategy for building long-term trust.

That does not mean either goal is wrong.

It just means the business owner may have to decide which one matters more at that point.

Ace should be able to point out that kind of conflict without making the decision for us.

I also think this could go beyond simply listing our goals.

After Ace studies the website and the content we have already created, it should be able to ask us questions about what we are trying to accomplish, which projects matter most, what our limits are, and how quickly we are hoping to move.

From there, it could help us create some type of working business roadmap.

That roadmap could show what probably needs to happen first, what may come later, and how the different goals and projects fit together.

It should not be treated like something carved in stone.

It should be a guide.

We should be able to review it, correct it, and change it as the business develops.

Ace should also explain why it recommends doing things in a certain order.

If one project needs to be finished before another one has a real chance of succeeding, we should be able to see that connection.

Our goals are also going to change over time.

Something that seemed important six months ago may not matter as much now. A new opportunity may come along. A project may be delayed, replaced, or dropped altogether.

When that happens, will we be able to change the goals inside the Hub?

And once we do, will Ace update the roadmap, recommendations, and workflows to fit the new direction?

A Hub should represent a business that is still growing and changing.

It should not lock that business into one goal just because that was the first one entered.

The better Ace understands what we are trying to accomplish, which goals matter most, and when we hope to accomplish them, the better its guidance should be.

What This Could Mean for Existing Members?

For those of us who already have websites, content, and business plans, this may be one of the most important parts of the new Wealthy Affiliate.

We are not starting with a blank page.

We already have material for Ace to study. We have articles, website structures, ideas we have tested, goals we are working toward, and mistakes we have learned from.

That should give Ace a better starting point than it would have with a completely new business.

But that advantage will only matter if Ace understands what it is looking at.

It cannot assume that every article we have published still represents where we are going.

It cannot assume that the website contains every goal, project, or idea we are still developing.

It also should not assume that the article bringing in the most traffic represents the whole purpose of the business.

That is why the refinement process matters so much.

Ace needs to learn from what we have already built, while also giving us a way to explain what it cannot see.

It needs to ask questions, listen to our answers, remember our corrections, and help us organize where we are trying to go next.

If it can do that, then the new Wealthy Affiliate could become much more than a collection of AI tools.

It could help Wealthy Affiliate give each of us more personalized guidance based on what we have already built, what we are trying to accomplish, and where we hope to go next.

That is what I hope we are moving toward.

Kyle has answered the first major question by telling us that existing businesses will be refined rather than rebuilt. Now I am interested in seeing exactly how Ace will learn those businesses, preserve what makes them different, and help their owners decide what comes next.

In Part 2, I want to look at another important question:

Will Ace help us improve the content and websites we already have before encouraging us to create even more?

Part 2 will go live next Thursday, 7-30-2026.

A Note About AI Assistance

Yes, I used ChatGPT to help me organize, draft, and polish this blog. But my hands were in every part of it.

The ideas, questions, concerns, and final decisions are mine. I reviewed every section, challenged wording that did not sound like me, requested changes, and decided what stayed in the blog.

I also added my own plans, experiences, opinions, concerns, and examples wherever they helped explain what I was trying to say.

AI helped me shape and organize the work. It did not replace my judgment, my experiences, or my voice.

JD