What If You’re the Inflatable Wacky Guy Outside the Dealership of Affiliate Marketing?
…And you don’t even know it yet.
Every time I see one of those giant flailing wavy arm tube men — you know the ones — I laugh.
Why? Because somewhere, someone thought: “This is it. This is the guy who’s going to move product today.”
And the crazy part?
They might’ve been right.
The thing about those ridiculous air dancers is — they show up. Loud. Constant. Unignorable.
And some days, I wonder if my website looks exactly like that.
Not in the flashy, animated way. But in the "I have no idea what I'm doing, but at least I'm doing something" kinda way.
Let Me Backtrack a Minute
Over the past few months, I’ve written over 2,000 posts and 100+ pages for just one of my websites. I’ve launched multiple YouTube channels, restructured affiliate pages, added visual tools, brand directories — the works.
Yet there are still days where it feels like I’m just that inflatable dude outside a dealership, thrashing in the wind, hoping someone will pull over and say,
“Wow! That blog post really spoke to me.”
But let’s be real… they don’t always. Because sometimes, what we build…? It’s noise.
Good-intentioned noise, but noise nonetheless.
So What’s the Lesson Here?
The inflatable guy works — sometimes — because:
- He’s consistent.
- He never stops moving.
- He catches your eye.
But you know what he doesn’t do?
He doesn’t tell you what the hell you’re supposed to do next.
There’s no sign. No direction. No “click here.”
Just movement. Random, chaotic movement.
That’s where the metaphor hits.
A lot of us — especially early on in affiliate marketing — move for the sake of movement.
We write because we feel like we should.
We post because we haven’t posted yet this week.
We launch new ideas hoping this will be the one that makes people care.
But there’s no strategy behind it. No CTA that doesn’t suck. No follow-through.
Movement Doesn’t Mean Progress
Here’s a little gut-check I gave myself:
“Just because I’m working hard doesn’t mean I’m working smart.”
And if that stings a little, good. It should.
Because flailing is easy.
Flowing takes intention.
And you know what helped me figure that out?
Actually slowing down. Restructuring. Turning the noise into navigation.
Rebuilding page layouts. Fixing internal links. Learning from other people who aren’t just out here guessing.
The guy at the car dealership? He gets traffic. But the car doesn’t sell itself.
Someone still has to do the talking.
So… Are You Still Flailing? Or Have You Found Your Flow?
The point isn’t to stop posting, or to wait until everything’s perfect.
The point is to figure out whether what you’re doing is moving people forward… or just waving your arms hoping someone notices.
If your site doesn’t feel like it’s doing much right now?
Ask yourself this:
- Does it know where it’s going?
- Do you?
- And would you take action if you landed on your homepage?
Because if you wouldn't… then neither will anyone else.
Final Thoughts: You Don’t Have to Dance for Attention. You Just Have to Matter.
We all start somewhere. Some of us look like wacky inflatable mascots in the beginning.
Hell, some of us still do.
But you don’t need to be the loudest.
You just need to be clear.
Clear in your message. Clear in your value. Clear in what you’re asking people to do next.
And if you’re stuck? That’s okay.
That’s why you’re here. That’s why I write these posts. That’s why this platform still works — because eventually, you stop flailing… and you start flowing.
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This is good JD, I seen This wavy arm tube men around town alot, i always thought it was the lazy and cheap way to show your AD, But it works, But cheap ad Have been around for awhile, Like the GUY standing on the side of the road waving and twirling a sign Pointing at there business, It works, Your right Someone still has to do the talking.
We saw those twirling sign guys too on our trip down. I'm starting to think maybe the wavy arm and twirly sign guys are the Pop Ups we post on our websites.
Perhaps I was premature at writing this piece.
NO worries, nothing premature about it!