Two Weeks, Two Big Builds, and a Zoomed-Out Perspective

The last couple of weeks have been one of those stretches where, if you don’t pause and look back, it just feels like nonstop work with no clear finish line. But when I actually stop and stack it all up, a lot got done.

1. Book #3 — start to finish

I completed my third book and published it on Amazon in about five days total. That includes outlining, writing, revising, formatting, and publishing.

I ran the manuscript through seven GPT refinement passes. Not because the first version was bad, but because clarity, tone, pacing, and flow matter if you want something people actually finish reading. Each pass had a specific job: tightening dialogue, removing repetition, smoothing transitions, cleaning up weak sections, and making sure it still sounded like me.

From blank page to published wasn’t magic. It was structured focus and repetition.

2. Campground integration project (the “technical marathon”)

At the same time, I wrapped up a large campground integration build on my site. This wasn’t a plugin install and done. It involved:

• Importing nearly 3,000 campground records
• Mapping dozens of data fields (pricing, amenities, coordinates, images, RV specs)
• Normalizing messy CSV data
• Creating a custom post type structure
• Building a reusable display system driven by shortcodes
• Fixing encoding issues, layout conflicts, hover effects, and theme quirks
• Making sure each campground had its own SEO-friendly page

That project took three days start to finish.

3. Time reality (because this matters)

When I say “days,” I don’t mean casual evenings.

My working windows looked like this:

• 6am–2pm
• Break
• 4pm–9pm

I also took time off.

• Tuesdays and Fridays are off
• Wednesdays are half days

So this wasn’t burnout mode. It was consistent, intentional work inside boundaries.

4. Burning through 100,000 AI credits (and why I’m not mad about it)

Somehow I managed to chew through 100,000 AI credits in about 10 days.

Between:

• Book editing
• Image generation
• Social content
• Ad creatives
• Layout testing
• Prompt experimentation

…those credits went fast.

And honestly? I’m fine with it. Tools are meant to be used, not hoarded. If credits are converting into published assets, working systems, and skill growth, that’s not waste.

5. Zooming the lens out

Here’s the part that’s been sitting with me the most.

This is our business.

There are days we don’t see profit. Days where nothing “pings.” Days where the dashboard is quiet. But we’re still building leverage. We’re still learning systems. We’re still creating assets that stack.

I keep seeing comments online from people who want an online business but don’t know how to build one. They don’t know where to start, what tools to use, or how the pieces fit together.

That knowledge gap is real.

And once you cross it, you don’t lose it.

So even when results are delayed, at least we’re doing something about it. We’re not stuck waiting. We’re building skills that compound.

Jeremy tip of the day:
You don’t need instant results to be moving in the right direction. You just need to keep stacking real work that future-you will be glad you did.