Final Whacky Wednesday with Whiskey: The Pub Talk Marketing Strategy—How Bar Conversations Tea

byJDenesovych

505 followers

3 weeks ago

Pour yourself one last drink, my friends, because this is the final Whacky Wednesday with Whiskey—at least for now.

Why? Well, reality is calling.

The parks are reopening, Canada is thawing out, and it’s time for me to swap whiskey-fueled marketing rants for, you know… actual work.

But before we part ways, let’s go out with a bang.

Marketing & Sales… as Taught by the Local Pub

If you’ve ever sat at a bar long enough, you’ll notice something: People will talk about absolutely anything after a few drinks.

And the way they pitch their ideas, defend their opinions, and persuade strangers?

That’s affiliate marketing in its purest form.

So grab a barstool, top off your glass, and let’s break down what a night at the pub can teach you about selling online.

1. The Icebreaker: Getting Past the Awkward Silence

Ever sat next to someone at a bar, had zero clue who they were, and within five minutes, you’re in a deep conversation about Bigfoot, conspiracy theories, or the meaning of life?

That’s called good conversation flow—and it’s the same thing your content needs.

No one reads a blog post or watches a video that starts stiff and robotic.

✅ Start with a hook. (A crazy fact, a bold opinion, or an unexpected question.)
✅ Get straight to the point. (No one has time for fluff.)
✅ Make them feel comfortable. (Your tone matters—talk like a real human.)

The better you are at breaking the ice, the longer they’ll stick around.

🔥 Marketing Takeaway: Your first impression determines if people keep listening… or walk away.

2. The Storytelling Effect: Why Drunk People Are the Best Storytellers

Some guy at the bar has been telling a wild story for the last 20 minutes.

Does it have plot holes? Probably.
Did he exaggerate 80% of it? Absolutely.
But is everyone listening? You bet.

Why? Because humans love a good story.

And your marketing should follow the same rule.

✅ Make it relatable. (People connect with stories, not stats.)
✅ Use emotions. (No one remembers boring content.)
✅ Keep it structured. (Every great story has a beginning, middle, and end.)

🔥 Marketing Takeaway: If you tell a story well, people will remember you—even if the details aren’t perfect.

3. The “Convince Your Buddy” Sales Strategy

Ever tried to convince your friend to switch from beer to whiskey because “trust me, it’s better”?

What do you do?

• You list the benefits. (It’s smoother, has better flavor, and won’t leave you bloated.)
• You use social proof. (Dude, everyone at this bar is drinking whiskey. Be a man.)
• You create urgency. (This bottle is almost empty. Last call’s coming up. Make a choice!)

That’s literally how sales work.

If you want people to click your link, buy your product, or sign up for your newsletter, you need to:

✅ Highlight the benefits. (What’s in it for them?)
✅ Show proof. (Testimonials, reviews, case studies.)
✅ Create urgency. (Limited-time deals, scarcity tactics.)

🔥 Marketing Takeaway: If you can convince your buddy to take a shot, you can convince someone to click your affiliate link.

4. The Closing Pitch: Last Call for Sales

Ever noticed that bars don’t struggle to sell drinks right before closing time?

That’s because they use psychological triggers to increase demand at the right moment.

• They announce last call. (If you don’t buy now, you’re out of luck.)
• They increase FOMO. (Everyone else is grabbing one last drink—are you missing out?)
• They let the environment do the selling. (Music’s still going, lights are dim, people are vibing—it FEELS like the right time for one more.)

This works in marketing the exact same way.

• Limited-time discounts create urgency.
• Customer testimonials make people feel left out if they don’t buy.
• Well-designed websites make the product feel like the obvious choice.

🔥 Marketing Takeaway: Your timing matters. Hit them when they’re most engaged, and they’ll be way more likely to convert.

Final Thoughts: No Matter Where You Are, You’re Selling Something

Whether you realize it or not, you’re always selling.

• At a bar? You’re selling your personality in a conversation.
• On a date? You’re selling yourself as a good partner.
• Running a business? You’re selling your content, your brand, your vision.

And if you learn how to communicate, persuade, and entertain, you’ll always have the upper hand.

So, next time you’re at the pub, pay attention.

The best marketers in the world aren’t in boardrooms.
They’re sitting three stools down, telling a story, convincing their friend to buy another round.

It’s been an amazing ride doing these Whacky Wednesdays with Whiskey—but it’s time to close the tab.

Thanks for drinking with me.

No Next Week’s Whacky Wednesday… But Maybe One Day?

As the park season kicks off and I head back to Canada, these whiskey-fueled marketing lessons are coming to an end.

But who knows? Maybe they’ll return down the road.

Would you want to see more Whacky Wednesday posts in the future?

Let me know in the comments.

Until then—cheers, and happy marketing.