Oh, Those Facebook Ads!
The biggest challenge for any small business, online or otherwise, is when you as the small business owner must deal with extremely large monolithic entities...either on the inputs side or the output side.
I am reminded of the farmer...who buys nearly all of his inputs from giant mega chemical and equipment corporations, and sells all his output to giant mega food conglomerates...and that's before considering government involvement at all...not the ideal business model.
Fortunately, we do have a bit more flexibility than the poor farmer does, and we have WA as a partner in success. However, we also have Facebook and Google to name just two.
In the middle of developing a PPC campaign on Facebook, I made a very interesting discovery.
As many of you may already know, Facebook ads allow you to choose from a number of different visual formats: a static image, a rotating carousel of images, as well as several video based options.
In this particular campaign...I opted for the image carousel and began assembling the desired photos.
You may or may not also know that Facebook doesn't like images with text built into them. In fact, I would describe their opposition to text with images as somewhat maniacal.
Anyway, after reading their rules and standards, I proceeded to balance my ad preferences with their image requirements.
My theme was based on...3 simple images, each with just 2 words in each. I calculated the text to be about 5% of the total image area... text size being exactly the same in each image. Two of the images were immediately accepted when run through Facebook's automated image checker.
The 3rd was rejected. I halved the size of my words. The 3rd image as still rejected.
I removed the words completely and checked...the image was excepted, but my theme ruined. I added one single solitary letter back to the image....rejected! :(
Are they insane, or what?!?!
So, to rap this up, after 2-3 hours of trying to re-configure my theme ad images, I threw in the towel, added a fourth image to balance things out and went with images only with no text at all.
What a disappointment!
But, I guess expecting better from Facebook would be like expecting to sell wheat to a cereal corporation for what it actually costs to produce it.
JChrisA
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Recent Comments
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Glad this proved useful, Rebecca...Facebook ads can certainly help, but they aren't cheap. You can run a campaign for as little as $5/day but that can really add up.
And Facebook won't tell you they've pulled your add for not meeting their standards...you just log in one day and it's gone.
This hasn't happened to me, but it has happened to other WA members.
I sympathise, with your efforts, really, but you got results in the end, well done.
It's not the ideal I know, but considering the networking side of this business, I don't like Facebook and if I could, I would rather steer clear of it to be honest, but that's just my opinion.
Thanks for sharing.
Cheers, Tosh :)
I value your opinion, and concur completely! Although I suspect Facebook Ads has more potential for the marketer than simply socializing on it does...unless, of course you are selling cute pictures with captions on them! lol :)
Haha, Lol.
No, not me, not interested in Facebook or that sort of thing, but maybe I will sign up when the business calls for it, I may take the plunge.
Cheers, Tosh :)
Thanks, Mike...It would be great to see some detailed comparisons on the various online advertising options like Facebook, Ad Words, etc...real life stuff we could all use...Makes me wonder if maybe Kyle and Carson could cook up something along those lines...Site Ads, or something? :)
I am hardly an expert on this sort of thing, but they claim to make "exceptions" on a case by case basis, but the way they do it is you go ahead and launch your campaign.
Then, if they decide to make an exception then they just do it, but most of the time they just don't run your ads and you are just out one more opportunity to reach an audience.
You cannot submit an appeal or challenge them either...they simply make an exception or not. :(
I personally don't have time or money to waste on such nonsense!
Yes...crazy! It was nothing tasteless...just a little "sand between your toes" kind of feel good ads, but noooooooooooooo...:)
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Thanks for the read.
Thanks for taking a moment, Daniel...all the best! :)