Oh, Those Facebook Ads!
Published on November 13, 2016
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
The biggest challenge for any small business, online or otherwise, is when you as the small business owner must deal with extremely large monolithic entities...either on the inputs side or the output side.
I am reminded of the farmer...who buys nearly all of his inputs from giant mega chemical and equipment corporations, and sells all his output to giant mega food conglomerates...and that's before considering government involvement at all...not the ideal business model.
Fortunately, we do have a bit more flexibility than the poor farmer does, and we have WA as a partner in success. However, we also have Facebook and Google to name just two.
In the middle of developing a PPC campaign on Facebook, I made a very interesting discovery.
As many of you may already know, Facebook ads allow you to choose from a number of different visual formats: a static image, a rotating carousel of images, as well as several video based options.
In this particular campaign...I opted for the image carousel and began assembling the desired photos.
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You may or may not also know that Facebook doesn't like images with text built into them. In fact, I would describe their opposition to text with images as somewhat maniacal.
Anyway, after reading their rules and standards, I proceeded to balance my ad preferences with their image requirements.
My theme was based on...3 simple images, each with just 2 words in each. I calculated the text to be about 5% of the total image area... text size being exactly the same in each image. Two of the images were immediately accepted when run through Facebook's automated image checker.
The 3rd was rejected. I halved the size of my words. The 3rd image as still rejected.
I removed the words completely and checked...the image was excepted, but my theme ruined. I added one single solitary letter back to the image....rejected! :(
Are they insane, or what?!?!
So, to rap this up, after 2-3 hours of trying to re-configure my theme ad images, I threw in the towel, added a fourth image to balance things out and went with images only with no text at all.
What a disappointment!
But, I guess expecting better from Facebook would be like expecting to sell wheat to a cereal corporation for what it actually costs to produce it.
JChrisA
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