A Small Win When Everything Felt Like It Was Falling Apart
Some of you may have read my recent blog post,
“A Hard SEO Lesson I Learned the AI Way: Read This Before You Fix What Isn’t Broken.”
It was a hard lesson. One small change triggered a chain reaction that hurt my rankings, and for a while it felt like everything I’d worked for was slipping away.
But something important happened during that low point.
I realized I didn’t want to be a hostage to Google or Bing.
For years, I relied almost entirely on organic traffic. When that traffic disappeared, it was discouraging. Instead of quitting or waiting in frustration, I decided to do something that honestly scared me.
I stepped outside my comfort zone.
I started running $1-a-day Facebook ads. Nothing fancy. No complex funnel. Just enough to keep people visiting my site while Google reevaluates things.
I won’t lie — I had knots in my stomach when I launched them. Paid traffic has always intimidated me. But I did it anyway.
What Happened After 11 Days
Here’s what the results actually looked like:
- $9.94 total spent
- 17,794 impressions
- 10,777 people reached
- 291 link clicks
- $0.03 cost per click
- 69 landing page views
- 310 post engagements
More importantly, people were still showing up, reading content, and engaging with my site. It didn’t feel “dead” anymore, and I learned something completely new in the process.
Why This Matters (At Least to Me)
Is this life-changing money?
No.
Is it a replacement for SEO?
No.
But it is momentum.
This small win reminded me that progress doesn’t always come from ranking #1. Sometimes it comes from refusing to quit and being willing to feel uncomfortable.
I don’t know what my next step is yet. Maybe email marketing. Maybe refining ads. Maybe something else entirely.
But for now, I’m celebrating this win.
If you’re stuck waiting on rankings, feeling discouraged, or afraid to try something new, let this be encouragement:
Sometimes a small win is exactly what keeps you moving forward.
If you’ve experienced something similar or pushed past fear to try something new, I’d love to hear about it in the comments.
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Recent Comments
35
Congratulations Jason!
Success is always measured differently by different people. No matter how small that success is, it is still a win!
A huge snow boulder rolling down a snow covered hill, started out as a tiny snowball. Momentum made it grow.
You stepped out of your comfort zone in faith. "Now faith is the substance of things hoped for, the evidence of things not seen."
I take it that your idea to run a $1 Facebook ad came from Kyle's Bootcamp training? That training got me thinking to do so too.
Robert
Yes, you are correct, and so far I am quite pleased with the results. I didn't think 3 cents a click was possible. I'm very happy I stepped out in faith.
That's GREAT to hear Jason. It's not that I don't trust Kyle, I most certainly do! It is just nice to see someone else make it work before I take that leap of faith, and I will do so shortly!
I actually commented in that part of the training that I was uncomfortable with it. Honestly, if I didn't make that mistake with my title changes and hurt my SEO, I might noy have stepped out of my comfort zone.
Maybe I needed that little shake up to actually step out in faith and try something new.
It's amazing how when something goes wrong, it can turn into something so right if we try a different path. - All the best to you in your journey.
Robert
That’s the classic reflection Sir,
when I am new on this site, try to cope with the system in place, I felt like quitting, because of too many factors,
But the overall support from the members keep me alive,
And am willing to get upgrade and learn more.
Thank you.
I've been a paid member since 2014 and I've tried many affiliate marketing training platform. In my opinion, there is no better place to learn the business. What we get for the monthly membership is way more than I've seen anywhere else. Everything we need to run a successful online business is all here, in one place.
Yes, I read that post and thanks for that caring post to save our time.
Truly, this is awesome and great results! Momentum is very important.
In the Super Affiliate Bootcamp, Kyle teaches about it. So I wanted to try it, but I was always scared of paid traffic. Your post is giving me confidence. For sure, I will give it a try after some time (I'm building my website).
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Thanks for sharing your experience as well as your feelings about it. I have never tried PPC and am also afraid of paid ads. When I read the topics of the Bootcamp I immediately decided to skip the FB ads.
I think your comment of the skimmers in FB is probably correct. When I post on FB I tend to get a lot of posts put in front of me that I have no idea where they have come from - probably ads. Occasionally one grabs my attention, but most of the time I am just bemused and scroll past them. I assume my scrolling past them would count as an impression.
From my experience as a consumer, I think it will probably depend a lot on the ad and how good FB is at putting it in front of the right people.
I agree. I am happy with the clicks and cost per click, but as you can see in the screenshot, you are absolutely correct. Look how many impressions the ad has compared to clicks. Very good input and observation. At $1 a day. I am happy with the results so far.