A Hard SEO Lesson I Learned the AI Way: Read This Before You Fix What Isn’t Broken

byJason T

2.7K followers

6 days ago

I want to share a real experience I had recently, because I think it can save a lot of people time, frustration, and possibly their rankings.

I’ve been using AI heavily for content creation, and to be clear, AI is incredibly powerful. It helps with structure, clarity, and efficiency. Some of my content ranked position #1 on Google and Bing in competitive spaces within 6–7 months, which for a brand-new site is no small win.

And then I made a mistake.

While ranking well, I noticed my titles were slightly over 60 characters because my site name was appended to the end of them. I asked AI if I could remove my site name from the title to keep things tighter and more “optimized.”

AI said yes.

Technically, that advice wasn’t wrong.

But here’s what AI didn’t know.

My sites were new.
They were just starting to earn trust.
They were already ranking, converting, and gaining momentum.

By removing the site name, I unknowingly disrupted trust signals tied to consistency, branding, and how search engines were already interpreting my pages. That single change triggered a chain reaction.

Almost immediately:

• Rankings dropped
• Visibility disappeared
• Conversions stopped

I tried to “fix” something that wasn’t broken, and it cost me.

The most important lesson here is this:

AI gives advice in isolation. It doesn’t know your history unless you clearly provide it.

When I asked the question, I didn’t fully emphasize:

• That my site was under a year old
• That it was already ranking unusually fast
• That Google trust was still being established

So AI answered correctly in theory, but wrong for my situation.

This was on me.

I leaned too hard on AI to “figure it out” for me instead of stepping back and thinking like a site owner who has been doing SEO long enough to know that stability matters more than perfection, especially early on.

The most important part of this lesson is also the most humbling one:
I should have known better.

I’ve been in this space for over a decade, and I got lazy. I trusted automation over experience, speed over judgment, and optimization over patience. And I paid the price for it.

The upside is that I caught this early enough to recover. I’m now focused on rebuilding consistency and trust, and this experience pulled me back to my roots:

• Reading every change carefully
• Questioning suggestions before implementing them
• Using AI as a tool, not an authority

AI is not bad. Not even close.

But it is not a set-it-and-forget-it solution.

It can also become a “yes voice” that supports what you want to do, not necessarily what you should do.

If this post helped you, or if you’ve had a similar experience where a well-intended “optimization” backfired, I’d really like to hear about it in the comments. Sharing these lessons openly is how we keep others from making the same mistakes.

If my misstep saves even one person from sabotaging their own momentum, then it was worth writing about.

Sometimes the smartest SEO move is doing nothing at all.