Niche Communities- How I drive traffic to my site and got my first $

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Hey guys, yesterday I wrote a bit of a celebratory post for my first few sales, had a few celebratory drinks and promised today I would pay it forward and share a couple of tactics I used to drive relevant traffic to my site that inevitably made purchases.

I would like to note that these tactics may not work for every one but if you are able to find even 1 solid relevant online communities these ideas will certainly help.

There are facebook groups, online forums, G+ communities as well as many other online communities of like minded people that you should be joining! The people engaged in these groups are perfect demographic representations of the people you want to be checking out your site.

  • These people are online
  • they are obviously interested in your niche
  • They are likely making purchases online
  • and most importantly to you right now is they are seeking advice!

Study them.

Interact with them.

Help them!

DO NOT TRY TO SELL TO THEM!.. at least not within that community

What I mean by not trying to sell to them may seem obvious to some, paradoxical to others. The entire purpose we are here is to make money and logically we should be selling to them. However what we are aiming to do is achieve our traffic with as little shameless self promotion as possible. Promote your brand through the process of helping people! not selling to them...

Keep in mind that when you are joining an online community, somebody else has created it. The moderators do not typically care to see their community filled with other peoples promotions that will lead traffic away from their site.

(Do not promote your brands website, group or page directly on somebody else's community page)

We want to be viewed as contributors and engage people in such a way that meet their specific needs, promote your brand as a helpful resource rather then a business.

Moderators and Administrators of popular online communities will view your content as relevant and the groups community will slowly begin acknowledging your site and such as my case, make a few purchases along the way.

What this means is that you must have some decent created content that you can reference within your website, Create this content with the intention of providing solutions, explanations, advice etc.

You definitely can (and should) include well placed affiliate links to products that are part of a solution or better yet link to a separate page that has more information and affiliate links for said products but avoid a direct sales pitch. just provide the link, maybe make a slight reference describing that they can click the link for further information, just be careful to not turn your advice into a sales pitch

Scroll through the various posts on these online communites, seek the questions to which you have answers (this process will likely also give you ideas for some new content to produce) then simply respond as a caring helpful individual and provide your pages content for assistance.

You will be surprised at how many clicks you get by doing this. Especially if you are relatively new and are experiencing trouble getting people to click on your content using other methods.

There are many people that are either to shy or too proud to ask for advice, Do not think that you are communicating to only one person when providing advice, there will be many others that are also interested.

Why do I suggest responding to somebody else's post rather then just creating my own post? well that is simple, by responding to somebody else's post you can be certain that you are engaging the original poster, they will respond to your post and if you setup your content correctly and ask them to share, comment or follow you they will engage in your site!

At the very least they initiate a dialogue with you from within their post. Here you can get a solid discussion going in which many others participate in.

the more people participate in a discussion

  1. the more people see you care
  2. the more people see your website
  3. the more people click on your link
  4. the more people browse around in your site
  5. = How I made my first sales

Clearly I am not the greatest writer in the world, I'm in the aquarium niche, I know fish... All I really claim during this process is just that. I know Fish and how to take care of them.

As long as people understand that you are knowledgeable and actually care about them, their interests and can speak a language they understand you will have success driving traffic to your site using this method and you will begin to see your site gain authority within google.

Remember, if you do not believe in your content enough to share it in this manner and directly send it to somebody as you yourself, a human being trying to help a fellow human being that is seeking advice. You will have a hard time getting people buy from you.

Remember folks

Give advice as a friend, not as a business *tip my hat to Kyle and Carson as well as all of you helpful people out there in the WA community*

Hope you are all having a great weekend

-Rob

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Recent Comments

5

LOL, Rob! You know fish. That's a very small niche, but I bet you'll dominate over time. This is absolutely the right way to go about growing your blog organically. So many people want to focus on SEO when it's actually your content and your interaction with others that drive traffic to your site. Thanks for writing this post.
Darren

I am a man of the aquatics my friend. No more, No less.
I can't sell you a car, but I can probably sell you a decent aquarium filter. XD

It's not the biggest Niche, that's for sure. I compete with the Evil big chain pet stores.... OOoooOOo take that Petland! haha

but it's Under valued... advise from an experienced guy like me goes a long way in the geeky depths of aquarium forum boards and tropical fish groups.
Hopefully soon I will be the big fish!
lol, thanks Darren

That was very enlightening! Thanks for that.

Thank you very much. This is extremely helpful

oooh, forgot to mention. I also keep 2 separate facebook profiles. A personal profile and a business profile, any guesses which one I use when I am using this method within niche specific facebook communities?

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