As marketers we know all to well what it feels like to fail at something we intended to succeed at. And we also know that when you do slip and fall back from a goal, or a quota that giving up just isn't an option. Let me give you an example from a story I read. "It all happened in one day. In one day the business man could choose his tee time at the nicest golf course in the country; the next he couldn't even be the caddy. One day he could Lear jet across the country to see the heavyweight