Search-engine optimization (SEO) has gone through a series of evolutions over the years. Older tactics, which focused on keyword-based optimization and black-hat practices, have become obsolete, and modern strategies, which focus on user experience, have come to replace them. Throughout its history, SEO has been a cost-efficient and incredibly valuable strategy for business owners of all industries. But despite the strategy's simplified development, many business owners are still too intimidate

Disney knows what its customers love and that's just what it gives them. The entertainment media giant understands that a well-proportioned content strategy is crucial to effective marketing. The media company satisfies its audience by posting behind-the-scenes movie footage and crafting engaging blog content that hooks readers. This works because Disney knows how to balance two important kinds of content: traditional and lifestyle content. A call to action typically asks consumers to visit

1. Offers incredible scalability Not every single online business is going to automatically morph into a huge success with rapid exponential growth. Many entrepreneurs start an online business thinking customers are automatically going to find them and sales will pour in because they have a small footprint on the Internet. They think that a few tweets and some Facebook posts are all it will take to snowball an online business into a virtual ATM machine. Scaling any business is not easy, whether

The "if you build it, they will come" plan won't get your business seen in 2015. The fact is, 50 percent of companies plan to increase marketing spend in 2015. So what will you do to get exposure and grow your business this year? If you don't have the budget to assemble a top-tier marketing team, you'll need some great tools to take your marketing to the next level. To help you reach your marketing goals this year, I've put together a list of 15 must-have tools to get you started.1. BuzzSumo Fi

Why do you want to build a mobile app? The answer to this question will determine whether your app will be successful or not. The important part is to get started Step 1: Get an idea or a problem. If you already have an app idea, move onto step two. If not, read on. Want to build an app but don't have an app idea? What you really need are problems, and they're everywhere! Successful entrepreneurs solve problems in a way that we could not have imagined. When you look around you, every product