Words Have Emotions-Persuasive Writing
Published on May 15, 2018
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
PERSUASIVE WRITING.
There is a whole style of writing to use in order to persuade or convince your reader to listen and act upon what they are hearing. Your writing should be logical, yes. But it should also, however, appeal to your visitor's emotions!
WORDS HAVE EMOTIONS.
Yes, you read that right! Words DO have emotions and you can decide on the precise ones to use in order to draw your reader in.
EMOTIONAL vs. INTELLECTUAL.
It is always a great idea, of course, to give your reader facts that will help them to understand about a certain product or service you are offering. Supplying INTELLECTUAL information is a must! However, you also want to add emotion to make it more interesting and personal!
YOUR EMOTIONAL & INTELLECTUAL DIALOG.
There are certain words you can use in the EMOTIONAL sense and in the INTELLECTUAL dialog. Both these tactics combined will drive conversions to your site. The more you get the reader to trust you, the more your site will grow and rank!
Every individual has an EMOTIONAL connection to words. When they hear about facts, they may learn essential and valuable things. But, when they hear certain other words, it will always trigger EMOTION.
HERE'S WHAT I MEAN.
INTELLECTUAL WORDS vs. EMOTIONAL WORDS
hello / hi
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yes / yeah
attractive / good looking
additionally / there's more
contact you / write you
difficult / tough
construct / build
dine / eat
donate / give
perceive / see
challenge / dare
at the end / over
ARE YOU GETTING THE PICTURE?
There is a whole art of word choice that adheres to how people will react. Word choice is vital when relating to your audience, and also, when ranking keywords! Choosing EMOTIONAL words are what people tend to type in searches.
Even using slang words from time to time, such as yeah instead of yes, will present a personal appeal, as well!
The EMOTIONAL words are more how people speak on a daily basis. The INTELLECTUAL words have a more educated appeal.
It is smart to use a blend of both and will lighten a conversation immensely, with a greater tone of friendship!
Talk with your reader heart to heart. Yes, teach them, too.---But in a way they can comprehend that will be a much more personal and trustworthy way.
Please LIKE and SHARE this post to spread the EDUCATION! Thank you!
Erin :)!
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