New Facebook Feature On The Horizon
This is to share with you a piece of news I've read about. It would be interesting for those of you who use (or plan to use) FB as a traffic channel.
It seems that Facebook have launched a new feature with regard to their Massenger service. It is called Messenger Broadcast.
At this stage, it is available in the U.S., Mexico, and Thailand.
It is all about sending a promotional content to users through Messenger service.
As usual, there are PROs and CONs.
The main advantage: with the new service it would be easy to to compose a title and text, add visuals, and create a call-to-action for the message recipients. The great news is it is free for now.
The main disadvantage: it could be accepted from the regular FB Messenger users as a feature that could add spam to their correspondence.
Anyway. We will see how the audience will react to this. Because the feature is in its earliest stages, how or if this ultimately plays out has yet to be determined.
Just wanted to share with you to be aware and those who are interested to use it to search for more info.
This is the full post I've read:
The key takeaway:
It's About Quality Content ... Again:)
If we create a nice customer experience, we wil be able to utilize this new traffic channel a lot better vs just spamming the users.