New Facebook Feature On The Horizon

Last Update: March 07, 2018

Dear Team,

This is to share with you a piece of news I've read about. It would be interesting for those of you who use (or plan to use) FB as a traffic channel.

It seems that Facebook have launched a new feature with regard to their Massenger service. It is called Messenger Broadcast.

At this stage, it is available in the U.S., Mexico, and Thailand.

It is all about sending a promotional content to users through Messenger service.

As usual, there are PROs and CONs.

The main advantage: with the new service it would be easy to to compose a title and text, add visuals, and create a call-to-action for the message recipients. The great news is it is free for now.

The main disadvantage: it could be accepted from the regular FB Messenger users as a feature that could add spam to their correspondence.

Anyway. We will see how the audience will react to this. Because the feature is in its earliest stages, how or if this ultimately plays out has yet to be determined.

Just wanted to share with you to be aware and those who are interested to use it to search for more info.

This is the full post I've read:

https://blog.hubspot.com/marketing/are-messenger-broadcasts-...

The key takeaway:

It's About Quality Content ... Again:)

If we create a nice customer experience, we wil be able to utilize this new traffic channel a lot better vs just spamming the users.

Anton


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TTedesco1 Premium
OK...Thanks for sharing...
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Harizan Premium
You are welcome!
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Armlemt Premium
Thanks for sharing this, Anton!
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Harizan Premium
You are welcome, Anita:)
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Pernilla Premium
Interesting! Thanks for telling about this Anton.
:-)
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Harizan Premium
You are welcome, Pernilla:)

Do you have a FB fan page?
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Pernilla Premium
I have to admit that I haven't got any Facebook account, yet. I only have a Google+ account, which I haven't got used to yet either.

I'm such a newbie. I have been sceptic about social media, but since I joined WA I understand how important these platforms are when having a business. I have been procrastinating too long now. I hope I will overcome this hurdle with help of Bo's training.

Learning how to build an online business, marketing, blogging, SEO and so on takes a lot of time (at least for me) and in addition to all that, learning how social media works and maintaining those are quite overwhelming tasks.
:-O
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Harizan Premium
I am in absolutely the same position, like you - not yet using but about to start, as a very important traffic source!

Google + and FB will be among the media I will start with.

By the way, recently I've read a wonderful FB strategy from Celiacman. You may read it here: I certainly plan to use this strategy:)
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Pernilla Premium
Thank you Anton for the link! Great information.
We can save a lot of time by reading and learning about other peoples experiences.
Jeffreys advice sounds wise!

:-)
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Harizan Premium
Yes, when the time comes to apply the strategy, I will share what has happened:)
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Memorylaneuk Premium
I have heard of messenger bots and know people who are using them. I wonder if this is the same thing ?
With Grace and Gratitude
Karen
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Harizan Premium
I think it is not the same thing, as this is a brand new service of FB.
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DEversley Premium
Sounds interesting. Thanks for sharing! Sounds like testing ground for FB. It could make us or bury us further in the ground. We have to be careful. As you said, quality content will be the defining factor.
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Harizan Premium
Yes, another FB experiment we have to be aware of and use wisely, if possible!
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