Marketing Persona
If you've identified the audience you want to target yet are still having trouble coming up with content you may want to create a marketing persona.
A marketing persona is an imaginary version of your potential customer. When you write, you can write to the persona you've created. Give it a fun, unique name. Create more than one if you want.
When creating your persona include character traits of those you are targeting. Include a lifestyle, demographics, why they need your product or service, behavioral patterns, goals, etc. Make them seem like a real person.
It may help your writing and focus if you are writing to an imaginary person instead of a computer screen. More like having a conversation. Hope this helps someone.
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Great advice, I've even heard it said to pick out a real person. You probably know someone that is your target audience. Talk to Joe or Mary specifically.
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Very useful advice. Thank u.
Thanks for your comment.