Marketing Persona

byGpoppa

312 followers

12 years ago

If you've identified the audience you want to target yet are still having trouble coming up with content you may want to create a marketing persona.

A marketing persona is an imaginary version of your potential customer. When you write, you can write to the persona you've created. Give it a fun, unique name. Create more than one if you want.

When creating your persona include character traits of those you are targeting. Include a lifestyle, demographics, why they need your product or service, behavioral patterns, goals, etc. Make them seem like a real person.

It may help your writing and focus if you are writing to an imaginary person instead of a computer screen. More like having a conversation. Hope this helps someone.