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INSIGHTS3 MIN READ

Blog Contents Writing

geraldkew

Published on December 7, 2015

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Writing blog contents can be compared to driving where you are required to study the highway codes before sitting behind the wheel to hit the road. Numerous people who have made it a priority in authoring blog contents have always shown commitment in various medium aspects by consistently writing engaging and/or compelling contents over time.

Whereas every blogger has their style of writing blog contents, it is important to know that there are glaring basic principles one should always use in writing great blog contents. This article highlights some of the important tips you should employ while authoring blog content.

1. Anatomically correct

As it works, blog posts normally contain numerous areas requiring your care and attention. For instance, to achieve the best blog post, it is important to acknowledge the six anatomical parts. These anatomical parts include:

  • An article that catches the eye of the reader
  • Landing pages in-text links
  • Banner call and/or sidebar to action

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  • Social sharing button
  • Call to action in the conclusion
  • Relevance – right from the beginning to the end of your blog

2. Blogging platform

It is imperative to know your blogging platform outs and ins. This will enable your piece of work look decent. For instance, you can take your time and study the raw HTML in case you like or the visual editor. This way, you will know how to insert images, embed podcast or video and/or format posts. Achieving the recommended platform can equally be achieved when you liaise with someone who best understands blogging aspects.

3. Categories

It is important to write blog content that fits into the general corporate blog strategy in addition to blog categories. This enhances relevance to the topic in addition to having your posts fitting into the established categories. In the blog contents, you can major on blogging, analytics and email marketing among others. This means that while choosing your category, it is very prudent ask self if such categories make sense in addition to fitting into the objectives of your business.

4. Description

The recommended characters your search engine can always use are one hundred and sixty for the post description on the result pages. However, by failing to create a concise summary of the content page, it is right to state that your search engine may take the very first characters found on the page. Nevertheless, by creating a meta-description that is less than a hundred and sixty characters, it is much possible to see a complete description in your search engine. Lest it risks cutting off.

5. Editorial calendar

The use of editorial calendars has been proved to be very useful to the bloggers. The editorial calendars help in scheduling as well as organizing posts’ topics. Consequently, the calendars may equally be used to track further elaborate details.

Conclusively, fine-tuning and revising are other factors that cannot go unmentioned in this piece of writing. Just like it applies to other writing forms, it is important to reiterate the fact that blog posts are rarely completed in a single draft.

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