How to IMPROVE a Rural County Publishing Co.-Part 3
As I stated in our 1st edition on about:
NewspapersThe MOST regarding thing a publishing co. can do is to prlnt the news on behalf of the county's citizens.
The news is usually determined by journalists who were trained by their colleges(or universities).
An one former publisher stated to a current one, "...Your job is easy. All you have to is be like the 'chamber of commerce' for every community across the county..."
But are ALL publications following the former publisher's advice?
Recent history has shown that several(if NOT many) publications have DECLINED in quality NOR are they TOTALLY dedicated to local & county news.
If there is a SERIOUS crime, like physical harm, embezzling a
government, etc., then it should reported.
But should a relatively 'MINOR' crime, like shoplifting, be reported?
Also, why do 'some' newspapers print 'MUDSHOTS' of inmates who have YET to be found guilty in court?
Furthermore, does a serious crime WARRANT a sensational coverage to the point that other 'NORMALIZED' news gets left out of the 'process'?
The BOTTOMLINE.....Some newspapers need to practice a BALANCE(& NOT just between LOCAL & COUNTY News), but also the need to print a variety of news, such as: fires, accidents, escapes, business profiles, PR News, Kids' News, Senior Citizens' News, Community News, News-in-Brief, etc. to go along with the Board News.
Again, county newspapers should consider that 75%/25% of the News should be Local/County.
Reviving & restoring trust in the media starts at the LOCAL & COUNTY level.
Recent Comments
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NO I do NOT.......but as a trained Marketing Consultant, I am aware of 'certain' things----media or others!!
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Hi Gary,
thanks for sharing the info, you are doing well.
Slavka 🖐️