Using LinkedIn to promote my site

Good morning, lovely WAers!

I hope you are all full of energy this morning. Here's a thought about some work I've been doing this week.

As many of you are aware, the dominance of traditional search engines, such as Google, Bing, and Yahoo, in driving traffic to our websites is being questioned. Many online business owners and content creators are now looking to expand the way traffic is directed to their sites, and I am one of those who is looking to maximise the reach of every article by posting promotional content on various sites, such as Facebook, Instagram, YouTube, and Pinterest.

Recently, however, I've also been using LinkedIn to try to gain some traction and drive traffic to my sites, because, as one large supermarket chain would put it, "Every little helps."

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Why LinkedIn?

According to published figures, here is a summary table of usage data and reach.

So as you can see, these are not small numbers, and there is a lot of potential on this platform, especially for building brand identity and authority.

It's also used by many business-to-business interactions and is used by people for more professional interactions, compared to most other social media platforms.

Sources:

41 Must-Know LinkedIn Statistics for 2025: Boost Your Professional Networking | LinkedIn

LinkedIn Usage and Revenue Statistics (2026) - Business of Apps

LinkedIn Users, Stats, Data, Trends, and More — DataReportal – Global Digital Insights

Another rebrand

When I looked at my profile on LinkedIn, I realised that it needed another rebrand. I set up my account over 10 years ago when I was looking for work, so it no longer reflected who I am now - only who I was then. So I asked Sparky (ChatGTP) to help me rebrand my LinkedIn profile. The data was outdated and also quite eclectic, as my career has been. However, this also meant that the image that I was portraying no longer fitted with the direction I now want to go, so I needed to make some changes.

I had a good discussion (some may say argument) with Sparky over some points that he was recommending, but we came to a mutually agreeable profile that I'm now very happy with. I think it reflects the 2026 Gail, not the one from 10 years ago.

I had a couple of posts on there that I did at the end of last year, so I pinned those to my profile to show some relevant activity.

My strategy

This is a very new strategy for me, so I will update you as I go along, but I have 3 initial goals in mind:

1. To raise my business profile and authority in certain areas (as a mentor/coach for businesses and educators)
2. To drive traffic to my website
3. To create more backlinks for my site

Actions so far

I started by publishing two articles on my Drama Teachers website. This is a very niche site, but it matches my profile on LinkedIn as someone who helps teachers and business owners develop their skills. So one of the posts was in fact a PAGE on my site, which is linked to evergreen drama techniques - this one was about Physical Theatre. I'm aiming to build up a library of drama techniques, and I'm putting these up as pages on my site, as they will always be relevant and sit within the main structure and menus on the site.

I then published a second post, this time as part of my blog, listing 12 individual exercises that drama teachers can use to promote physical theatre in the classroom. I also created a free downloadable resource as a lead magnet listing the exercises and giving advice on how to use them. This is part of a strategy which I hope will eventually lead to paid resources on the site.

I also created several images using Image Studio and added them to the post and page, and I created an infographic using Canva, which explains what Physical Theatre is and which can be used as a classroom poster.

I published Facebook, Instagram and Pinterest posts to publicise both the article and the page. In the case of Pinterest, I used Canva to put these together using the images from Image Studio, and my website branding.

Finally, I asked Sparky to help me write a LinkedIn post promoting both of the resources, and posted it on LinkedIn.

The results

I posted the article on LinkedIn at about 8pm on Thursday 8th January. At present, I only have 59 connections on this platform.

As of this morning, I'm quite pleased with the results. They are not massive, but they do show that it's worth the effort of posting, since it has attracted more interest and engagement than many of my Facebook posts so far.

This one post has so far:

• Reached 91 members
• Had 161 impressions
• Given me one new follower
• Had 7 interactions and engagements
• Been reposted once

Here is a screenshot showing that.

Takeaways

Obviously, it's far too early to really judge the momentum yet, and the data for driving more traffic or inbound links is just not available yet.

But for me (who, as you know, is an eternal optimist), this is very encouraging data from one post, and it shows that it will be worthwhile continuing to promote my website posts on this platform. I will, of course, keep you all informed about how this strategy is working in the coming months.

Are you using LinkedIn?

Let me know in the comments if you are using LinkedIn and if you have had any success with it so far.

All the best and have a wonderful and productive weekend.

Gail