Different Google Search Results

Have you ever done a search in Google on different computers or devices for a particular keyword only to find that the results are different? That's because Google wants to provide each user a unique and individual experience....


The 2 main factors that influence this are location and personlization.

Location

Google detects the location of the user based on their IP address and filters results which match the location.

Personalization

Your search results are based on previous searches. If you’re signed any Google services, Google personalizes your results based on your account’s web history.

For webmasters (people who own and manage websites) it is necessary to be able to do an unbiased search as part of measuring your sites peformance in searches so there are tools which can disregard the user based filters done by Google.

Google Chrome - Keyboard Shortcut - Ctrl+Shift+N
Internet Explorer - Keyboard Shortcut - Ctrl+Shift+P

Can you see a difference in your searches now?