Keywords indexing
A recent article stated that keywords in an article are not longer considered that important anymore since both google and Bing are not longer using keywords indexing for determining a website's status. If this is true how do I still improve the ranking of my website?
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here are the links to some of the articles:
https://www.techwyse.com/blog/search-engine-optimization/google-not-using-meta-tag-keywords-to-rank-your-site/
https://searchengineland.com/yahoo-search-no-longer-uses-meta-keywords-tag-27303